Marketing & Business Planning - CPD Approved Training

**2 in 1 Marketing & Business Planning - CPD Approved Training bundle**

Imagine launching a revolutionary product, knowing exactly how to captivate your audience. Picture yourself orchestrating successful marketing campaigns that elevate your brand to new heights. This is the power of our CPD Approved Training in Marketing & Business Planning. Just like how Apple strategically positioned the iPhone, our course equips you with the arsenal to navigate the dynamic world of marketing.

Learning Outcomes:

• Master the intricacies of the marketing landscape, from foundational basics to advanced strategies.
• Understand consumer psychology and behaviours, unlocking the secrets behind effective campaigns.
• Gain expertise in product and branding strategies, ensuring your offerings stand out in a crowded market.
• Develop a comprehensive understanding of pricing strategies to maximise profitability.
• Explore the importance of integrated marketing communications in creating a unified brand message.

This Bundle Consists of the Following Courses:

• » Course 1: Marketing
• » Course 2: Business Plan

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Embark on a captivating journey through the intricacies of Marketing & Business Planning with our CPD Approved Training. Dive into the core modules covering everything from the Basics of Marketing to Direct and Digital Marketing. Delve into the strategic realm, understanding the marketing process, strategic marketing, and the influence of the marketing environment. Uncover the secrets of market segmentation, consumer buying behaviour, and business markets. Equip yourself with the tools to conduct effective marketing research and craft winning product and branding strategies. Explore the dynamic landscape of advertising, sales promotion, personal selling, public relations, and the ever-evolving realm of direct and digital marketing.

Unlock the doors to a world of strategic marketing insights, empowering yourself to navigate the complexities of the modern business landscape. Join us on this theoretical yet transformative journey, where marketing becomes not just a practice but an art form.

Course Curriculum:

• Module 01: Basics of Marketing
• Module 02: The Process of Marketing
• Module 03: Strategic Marketing
• Module 04: Marketing Environment
• Module 05: Market Segmentations
• Module 06: Consumer Buying Behaviour
• Module 07: Business Markets and Buying Behaviour
• Module 08: Marketing Research
• Module 09: Product Strategy
• Module 10: Branding Strategy
• Module 11: Product Life Cycle
• Module 12: Pricing Strategy
• Module 13: Marketing Channels
• Module 14: Integrated Marketing Communications
• Module 15: Advertising and Sales Promotion
• Module 16: Personal Selling and Public Relations
• Module 17: Direct and Digital Marketing

• Aspiring marketers looking to build a solid theoretical foundation.
• Business owners aiming to understand and enhance their strategies.
• Students and graduates seeking comprehensive knowledge in marketing.
• Professionals from different backgrounds wanting to transition into marketing roles.

• Marketing Coordinator: £25,000 - £30,000 per year
• Brand Manager: £35,000 - £50,000 per year
• Market Research Analyst: £28,000 - £40,000 per year
• Digital Marketing Specialist: £30,000 - £45,000 per year
• Advertising Manager: £40,000 - £60,000 per year
• Public Relations Manager: £35,000 - £55,000 per year

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