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Marketing Essentials

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
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Overview

This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or B2C/FMCG sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course will give you an overview of the marketing tools, techniques and strategies that can add value to your business.

Description

Module 1 - Definitions and origins of marketing

  • What is Marketing?
  • Differences between Product-led, Sales-led and Marketing-led organisations
  • Marketing orientation in your organisation

Module 2 - The 7 Ps

  • Product/Service Positioning and Segmentation
  • Product Life Cycle
  • Features, Benefits and USPs
  • Pricing Strategies and Considerations
  • Place - Markets and Distribution Channels
  • Promotion - the Marketing Communications Mix
  • People - Employees, Customers, Suppliers and Publics
  • Processes, systems and policies
  • Physical Evidence and its impact on brand perceptions

Module 3 - Marketing planning

  • MVV - Mission, Vision and Values
  • Marketing Audit, SWOT and planning process
  • Marketing Research: profiling, primary and secondary research
  • The Marketing Plan

Module 4 - Customer driven marketing strategies

  • Consumer Behaviour: hierarchy of needs, why people buy
  • Customer Insight

Module 5 - Marketing ROI

  • KPIs, Measures and Metrics
  • Getting the most from advertising/research/PR agencies
  • Analysis and Reporting

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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