Marketing: Planning and Analysis

Define your vision and identify marketing goals and establish the sequence in which those goals would be evaluated so your company can reach them.

Execute well-crafted and constructive strategic planning and analysis skills by taking 'The marketing: Planning and Analysis course.

A strategic plan is a roadmap to reach the business goals. It determines whether the business is on track or not.

In this unparalleled course, you will identify the business's current strategic position by

assessing SWOT (strengths, weaknesses, opportunities and threats) analysis. You will also learn to prioritise, develop, implement and update strategic plans and thus execute successful strategic planning for your business so you can get ahead of the competition.

With our excellent tutor guidance, you will also grasp the mastery of auditing tools and implement different types of marketing analysis, and recognise the factors that influence consumer behaviour.

After the assessment, you will find yourself more determined & efficient so you can win over your competitors. So hurry up and enrol.

Learning Outcome

• Narrate the stages of the strategic planning process
• Raise the role of marketing in strategic planning
• Define your vision, create a mission statement, perform a SWAT analysis and develop a strategy for achieving your goals
• Get an idea of the most common barriers to marketing planning
• Know the types of marketing analysis
• Use auditing tools and carry out an internal marketing audit
• Expand your knowledge of market segmentation, targeting and product positioning
• Identify and evaluate your competitor’s strengths and weaknesses
• Identify the key factors that influence consumer behaviour

This self-paced Marketing: Planning and Analysis course is made convenient for you regardless of your location on this planet and whatever time is suitable for you. You can also mention the skills that you will acquire from our helpful course in your resume and give a noticeable change.

So what are you waiting for? Click on the “Add to basket” button right now and bring a change to you your Marketing: Planning and Analysis future with Learning Paths as your right hand. We cannot wait to welcome you.

Understanding the interactive lessons in the Marketing: Planning and Analysis course won't be challenging because they are very well designed. The modules are organised, and dedicated effort is put into it with a plan to benefit you for a good value for your money.

Course Curriculum:

• Module 1: An Introduction to Strategic Planning
• Module 2: Development of a Strategic Plan
• Module 3: Strategic Planning for Marketing
• Module 4: Strategic and Marketing Analysis
• Module 5: Internal Analysis
• Module 6: External Analysis
• Module 7: Market Segmentation, Targeting and Positioning
• Module 8: Approaches to Customer Analysis
• Module 9: Approaches to Competitor Analysis

Assessment Process

We provide an automated assessment system to make the process of evaluation and accreditation for learners easy. You will get quick access to a specially designed MCQ test/ Assignment after finishing an online program. The outcomes will be assessed right away, and the score will be shown for your review. The passing score on each test will be 60%.

Certification

This course comes with CPDQS Accredited Certificate. The pricing schemes are —

• Digital Certificate: Free
• Hard Copy Certificate: £7.99 (Inside UK)
• Hard Copy Certificate: £15 (for international students)

This in-depth course is for those who wish to expand their knowledge in the Marketing: Planning and Analysis field or an individual working in this industry. In short, there are no constraints on who can enrol on the course.

There is no prerequisite to enrol on this course.

If you don't like your current job, you can also consider making a complete 180-degree turn with the help of this course. This course can help you explore various career options available in the market.

Currently there are no Q&As for this course. Be the first to ask a question.