Marketing: Research, Branding, Advertising and Pricing Strategies
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Summary
- Digital certificate - Free
- Reed Courses Certificate of Completion - Free
- Tutor is available to students
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Overview
Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success.
Key Features:
- CPD Certified
- Free Certificate from Reed
- CIQ Approved
- Developed by Specialist
- Lifetime Access
Certificates
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
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Curriculum
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Description
Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively.
The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components.
Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles.
Course Curriculum:
- Module 01: Basics of Marketing
- Module 02: The Marketing Process
- Module 03: Marketing Environment
- Module 04: Marketing Research
- Module 05: Consumer Buying Behaviour
- Module 06: Business Markets and Buying Behaviour
- Module 07: Market Segmentations
- Module 08: Product Strategy
- Module 09: Product Life Cycle
- Module 10: Branding Strategy
- Module 11: Pricing Strategy
- Module 12: Marketing Channels
- Module 13: Integrated Marketing Communications
- Module 14: Advertising and Sales Promotion
- Module 15: Personal Selling and Public Relations
- Module 16: Direct and Digital Marketing
- Module 17: Strategic Marketing
Learning Outcomes:
- Identify key elements in marketing research for strategic decision-making.
- Analyse consumer behaviour to enhance targeted marketing strategies effectively.
- Develop branding strategies aligned with product life cycle stages.
- Formulate competitive pricing strategies based on market segmentation analysis.
- Implement integrated marketing communications for effective brand promotion.
- Evaluate digital marketing channels for strategic marketing campaigns.
Who is this course for?
- Business professionals seeking advanced marketing knowledge.
- Marketing managers aim to refine strategic marketing approaches.
- Entrepreneurs interested in enhancing brand development strategies.
- Graduates pursuing careers in marketing or related fields.
- Anyone wanting to deepen their understanding of marketing principles.
Career path
- Market Research Analyst
- Brand Manager
- Pricing Analyst
- Advertising Executive
- Digital Marketing Specialist
- Public Relations Officer
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
