Marketing Research Methods and Techniques

Unlock your potential in the rapidly evolving marketing field with our comprehensive Marketing Research Methods and Techniques course. Designed to equip learners with a robust understanding of fundamental marketing concepts, the course offers a strategic blend of theory and application. With an emphasis on marketing research, consumer behaviour, digital marketing, and branding strategies, you'll be uniquely positioned to make informed marketing decisions, drive brand growth, and navigate the ever-changing business landscape. Each module is meticulously crafted, providing a structured progression through the many facets of marketing. This focused approach ensures you will finish the course with the knowledge and confidence to engage with marketing tasks proficiently. In addition, the skills acquired are highly transferrable, offering broad opportunities across industries. So take the next step towards a rewarding marketing career with this insightful course.

Learning Outcomes:

• Grasp the essentials and processes of marketing strategies.
• Comprehend the influence of market environment and segmentation on business.
• Understand consumer and business buying behaviours and their application.
• Gain knowledge of marketing research and its role in product and branding strategies.
• Understand the dynamics of product life cycle, pricing strategy, and marketing channels.
• Develop insight into integrated marketing communications, including advertising, sales promotion, personal selling, public relations, and direct and digital marketing.

Digital certificate

Digital certificate - Included

Hard copy certificate

Hard copy certificate - Included

In Module 01: learners will familiarise themselves with the fundamental concepts and principles of marketing. Module 02: will delve into the step-by-step procedures involved in creating a marketing strategy. Module 03: is geared towards teaching students about developing and implementing effective marketing plans.

Module 04: considers the external and internal factors influencing marketing decisions, while Module 05: focuses on dividing a market into distinct groups of buyers. Module 06 & 07: explore the complexities of consumer decision-making processes.

Module 08: equips students with the skills to collect, analyse, and interpret market data. Module 09 & 10: help learners understand the development and management of products and brands. Module 11: discusses the stages a product goes through, from introduction to withdrawal from the market. Module 12, 13 & 14: provide an overview of price determination, distribution channels, and cohesive marketing message strategies, respectively.

The last three modules, Modules 15, 16 & 17: focus on the various tools and techniques to effectively communicate with consumers and promote products or services in both traditional and digital ways.

Certification

Upon successful completion of the course, all learners will be eligible to receive a certificate titled Marketing to acknowledge their achievement. We are delighted to offer two formats for your certificate: PDF and Hardcopy.

• PDF Certificate: This digital version of your certificate will be available for you to download and print for totally FREE.
• Hardcopy Certificate (UK Delivery): For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99.
• Hardcopy Certificate (International Delivery): For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.

Ideally, This course suits those aspiring to develop a foundational understanding of marketing practices and strategies. Whether you are a business student, an entrepreneur looking to expand your marketing knowledge, or a working professional aiming to transition into a marketing role, this course offers comprehensive learning. By delving into various facets of marketing, from understanding consumer behaviour to digital marketing techniques, learners will be equipped to handle real-world marketing challenges. In addition, the curriculum is tailored to accommodate those with limited backgrounds in marketing, providing a stepping stone for more advanced studies or a career in the field.

• Marketing Manager - £35K to £60K/year.
• Market Research Analyst - £23K to £35K/year.
• Brand Manager - £30K to £55K/year.
• Digital Marketing Specialist - £25K to £45K/year.
• Public Relations Officer - £20K to £40K/year.

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