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Mastering B2B Sales & Marketing

CPD Accredited ! Free Certification | FREE Retake Exam | Lifetime Access | No Hidden Fees


Online Training Academy

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
2.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Digital certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

2 students purchased this course

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Overview

Mastering B2B Sales and Marketing is essential in today's competitive business landscape. This course offers comprehensive insights into sales and marketing strategies tailored for the B2B sector. Understanding the B2B buyer, creating effective marketing strategies, and aligning sales and marketing efforts are critical skills that can elevate your professional career.

In the UK, proficiency in B2B sales and marketing can open doors to numerous job opportunities, with salaries ranging from £30,000 to £70,000 annually depending on experience and expertise. Learning these skills not only enhances your ability to generate leads and manage sales teams but also positions you for success in an industry that is expanding steadily. The B2B sales and marketing sector has seen a growth of approximately 4.6% annually, reflecting its increasing importance.

This Mastering B2B Sales and Marketing course equips you with the necessary tools to excel, whether you aim to improve your company's sales performance or seek to advance your career. Enrolling in this program means you will be well-prepared to tackle the challenges of modern B2B sales and marketing, ensuring you stay ahead in a rapidly evolving field.

Key Features

This Mastering B2B Sales and Marketing Course Includes:

  • This B2B Sales and Marketing Course is CPD Certified
  • Free Certificate from Reed
  • CIQ Approved B2B Sales and Marketing Course
  • Developed by Specialist
  • Lifetime Access

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
11
lectures
2h 12m
total
    • 1: Module 1: Introduction to B2B Sales and Marketing Preview 13:38
    • 2: Module 2: Understanding the B2B Buyer 12:18
    • 3: Module 3: Creating a B2B Marketing Strategy 12:50
    • 4: Module 4: Sales and Marketing Alignment 13:31
    • 5: Module 5: Building a B2B Sales Team 14:06
    • 6: Module 6: B2B Lead Generation 14:25
    • 7: Module 7: B2B Sales Techniques 14:39
    • 8: Module 8: B2B Sales Management 13:25
    • 9: Module 9: Customer Relationship Management 11:00
    • 10: Module 10: Global B2B Sales and Marketing 11:08
    • 11: Leave A Review 01:00 PDF

Course media

Description

Course Curriculum

Mastering B2B Sales and Marketing Course:

  • Module 01: Introduction to B2B Sales and Marketing
  • Module 02: Understanding the B2B Buyer
  • Module 03: Creating a B2B Marketing Strategy
  • Module 04: Sales and Marketing Alignment
  • Module 05: Building a B2B Sales Team
  • Module 06: B2B Lead Generation
  • Module 07: B2B Sales Techniques
  • Module 08: B2B Sales Management
  • Module 09: Customer Relationship Management
  • Module 10: Global B2B Sales and Marketing

Learning Outcomes

Mastering B2B Sales and Marketing Course:

  • Craft compelling B2B marketing strategies for enhanced business growth.
  • Establish seamless alignment between sales and marketing functions.
  • Develop and lead a high-performing B2B sales team effectively.
  • Implement advanced B2B lead generation techniques for strategic outreach.
  • Master persuasive B2B sales techniques to secure impactful deals.
  • Navigate global B2B sales landscapes, expanding market reach strategically.

Who is this course for?

This Mastering B2B Sales and Marketing course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Mastering B2B Sales and Marketing. Moreover, this course is ideal for:

  • Marketing professionals seeking B2B expertise.
  • Sales professionals aiming to excel in B2B environments.
  • Business owners looking to refine B2B marketing strategies.
  • Aspiring B2B sales leaders keen on team development.
  • Individuals aiming to enhance global B2B sales knowledge.

Requirements

There are no requirements needed to enrol into this Mastering B2B Sales and Marketing course. We welcome individuals from all backgrounds and levels of experience to enrol into this Mastering B2B Sales and Marketing course.

Career path

After finishing this Mastering B2B Sales and Marketing course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Mastering B2B Sales and Marketing are:

  • B2B Sales Manager - £40K to 70K/year.
  • Marketing Strategist - £35K to 60K/year.
  • Sales Team Leader - £30K to 50K/year.
  • CRM Specialist - £35K to 55K/year.
  • Global Sales Coordinator - £40K to 65K/year.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.