MBA - Strategic Management - Manage Innovation

This is an 30+min lesson about “How do you develop and grow a disruptive innovation next to your core business” This is a hot topic among CEO’s and their executive teams. They all realize that they have to innovate, disrupt and can’t be left behind. However developing and growing a disruptive innovation is more difficult than people think.

Reed courses certificate of completion

Digital certificate - Included

• Introduction 02:14

  • 1: Introduction to Managing Disruptive Innovations Preview 02:14

• The Three Key Difficulties 06:44

  • 2: Difficulty 1 - Evolution of Innovations 03:51
  • 3: Difficulty 2 - Appearing to be an Extension of the Core Markets 01:18
  • 4: Difficulty 3: - Conflicts with the Core Business 01:35

• Six Insight on How to grow Disruptive Innovations next to core 26:37

  • 5: The Importance of Selling 03:39
  • 6: Selling at Nespresso and 3M 02:20
  • 7: Change or Die 05:39
  • 8: A Separate Unit or Not? 03:37
  • 9: What to keep Separated or in Common 02:18
  • 10: Manage Conflicts Don't Ignore Them 02:12
  • 11: Kodak, British Airways and What to Do! 04:52
  • 12: Final Short Quiz 02:00

In this lesson, I will offer in this talk 6 evidence based tips on how leaders should think about those challenges. The stories is based on research, and uses several great examples to make this story sparkle. This are the cases of Post-It (3M), Kodak, Nespresso, Medtronic and British Airways.

This story is particularly relevant for senior executives, mid level professionals in a wide variety of industries. But particularly so in traditional industries where there is a plenty of disruption going on. For example the Financial Services industry, it therefore is important to understand how to grow and develop disruptive innovations.

In short, it’s a very interesting lesson with good examples with several key take aways .and lessons that can be directly applied to your company

Prospective MBA students

Students, Employees, Managers and Executives with an interest in managing disruptive innovations

No specific prior knowledge is required, but in interest and understanding of business and strategy is helpful

If you aspire a career in business and want to be part of the executive teams, this is exactly the type of knowledge that is required. Become the MD, or Director, or CEO and lead your team.