NEUROMARKETING: MARKETING MEETS THE BRAIN!
OfCourse
Summary
- Certificate of completion - Free
- Tutor is available to students
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Overview
How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!
Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.
Through a series of entertaining but informative videos, using real life contexts, you will begin to notice patterns of behaviour from both a consumer and marketing perspective. Learn how to question want vs need when faced with persuasive advertising campaigns.
By understanding the emotional triggers in our own minds, through the principles of neuroscience, we can become empowered to make better choices.
Certificates
Certificate of completion
Digital certificate - Included
Description
Highlights
- Understand the working of our subconscious mind
- A fun way of seeing through marketing tactics in ads, and point of sales
- Learn simple rules of to avoid falling for impulse buying
Curriculum
Part 1 – Introduction
Introduction
The ‘Neuro’ Behind The ‘Marketing’
Part 2 – Using Our Instinct
Survival Instincts
Practice Survival
Part 3 – We Are Emotional Beings
Our Learning Experiences
Marketing And The Dopamine Rush
Practical Exercise
Part 4 – Context
Three Types Of Context
Context In Marketing
Part 5 – The Voice In Our Head
Take Control
Ego Depletion
Part 6– Conclusion
Conclusion
Quiz Assessment
Survival Instincts
Emotions
Context
Reason
Final!
Details
Lectures –12
Videos – 1 hr
Language – English
Who is this course for?
- Anyone with an interest in human behavior
- People who want to make informed consumer choices
Requirements
An interest in human behaviour
Reviews
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.