Online Voice of the Customer
100% Effective Limited
Summary
- Certificate of completion - Free
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Overview
We all know the customer is important. The phrase “the customer is always right” exists for a reason. However, just because we rely on our customers to survive, doesn’t mean we actually understand what they want.
Understanding your customer is essential to survive in the long term, as people get pickier about who they do business with. And it’s important to remember that your customers are not just your end users - they’re your employees, regulators and clients too!
This short, interactive eLearning course will help you get inside the mind of your customer.
Certificates
Certificate of completion
Digital certificate - Included
Description
During this interactive eLearning course you will learn how to identify what is important or valuable to your customers, so you can work towards that goal. Understanding customers don’t want, or don’t care about, is as important as knowing what they do want.
You’ll learn:
- The three customer types - Internal, External and Regulatory
- Why you need the Voice of the Customer
- The Complacency Gap
- How to segment your customers
- How to prioritise customer segments
- How to identify and understand Critical to Customer (CTC) requirements
- How to interpret customer language
The Voice of the Customer is essential training for anyone in marketing, customer service or business improvement roles. This eLearning course is fully optimised for mobile devices, so you can learn at your desk or on the go. It will take around one hour to complete and you have a month’s access.
Who is this course for?
Understanding your customer is essential for all businesses, no matter what industry or sector. However, this course is particularly aimed at people in a problem solving or business improvement capacity. It may also benefit those in sales, marketing or customer service roles.
Requirements
There are no prerequisites for this course.
Career path
This course could be a first step towards further Lean Six Sigma training, or a qualification in itself.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
