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Online Voice of the Customer

100% Effective Limited

Summary

Price
£60 inc VAT
Or £20.00/mo. for 3 months...
Study method
Online
Duration
1 month · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
2 students purchased this course

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Overview

We all know the customer is important. The phrase “the customer is always right” exists for a reason. However, just because we rely on our customers to survive, doesn’t mean we actually understand what they want.

Understanding your customer is essential to survive in the long term, as people get pickier about who they do business with. And it’s important to remember that your customers are not just your end users - they’re your employees, regulators and clients too!

This short, interactive eLearning course will help you get inside the mind of your customer.

Certificates

Certificate of completion

Digital certificate - Included

Description

During this interactive eLearning course you will learn how to identify what is important or valuable to your customers, so you can work towards that goal. Understanding customers don’t want, or don’t care about, is as important as knowing what they do want.

You’ll learn:

  • The three customer types - Internal, External and Regulatory
  • Why you need the Voice of the Customer
  • The Complacency Gap
  • How to segment your customers
  • How to prioritise customer segments
  • How to identify and understand Critical to Customer (CTC) requirements
  • How to interpret customer language

The Voice of the Customer is essential training for anyone in marketing, customer service or business improvement roles. This eLearning course is fully optimised for mobile devices, so you can learn at your desk or on the go. It will take around one hour to complete and you have a month’s access.

Who is this course for?

Understanding your customer is essential for all businesses, no matter what industry or sector. However, this course is particularly aimed at people in a problem solving or business improvement capacity. It may also benefit those in sales, marketing or customer service roles.

Requirements

There are no prerequisites for this course.

Career path

This course could be a first step towards further Lean Six Sigma training, or a qualification in itself.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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