OTHM Level 7 Diploma in Strategic Marketing

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisations strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Mandatory Units

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20credits)
• Strategic Brand Management (20 credits)
• Marketing Research Project (20 credits)

OTHM Level 7 Diploma in Strategic Marketing

Hard copy certificate - Included

• Course Flyer - download
• Sample Certificate - download

UK Versity is a British Accredited College (BAC) and an independent private higher education institution in the UK. Established in 2015 as an online provider of Ofqual regulated courses, we deliver educational RQF Level 2–8 courses globally using advanced technology from the UK. UK Versity's name is referred to as the home of online learning, as we are the only provider who has delivered over 10,000+ sessions of live teaching that are recorded and available on our YouTube channel. Visit the YouTube channel @ukversityonline to watch live delivery. This course can be studied online on a self-study basis or via live Zoom lectures.

7500+ students have successfully completed their qualifications with UK Versity.

The College provides:

1. Comprehensive course material provided via its learner management system, which includes books per module, presentations for all units, recorded lectures, articles, case studies and handouts
2. Onboarding for studies includes induction via Zoom, covering comprehensive discussions on course overview, systems demos, introduction to tutors, admin team and ongoing support to be able to complete the course
3. Live sessions are conducted via Zoom Meeting on weekends, and learners can join them to interact with lectures
4. Access it 24 x 7 on any device, anywhere in the world
5. Dedicated support via WhatsApp group chat, telephone and email (all week, 9 a.m.–5 p.m)
6. No exams. All coursework is assessed via assignments. Feedback is provided in 2–3 working days.

The OTHM Level 7 Diploma in Strategic Marketing is an advanced qualification designed for professionals who are seeking to deepen their expertise in marketing at a strategic level. This course is particularly suited for:

1. Experienced Marketing Professionals: Individuals with significant experience in marketing roles who are looking to advance their knowledge and move into senior marketing management positions. This includes marketing managers, brand managers, and product managers seeking to enhance their strategic thinking and planning capabilities to drive business success.

2. Aspiring Marketing Leaders: Professionals aiming to progress into strategic marketing roles, such as Chief Marketing Officer (CMO) or Marketing Director, will find this course invaluable. It equips them with the advanced skills needed to develop and implement effective marketing strategies, manage brands, and lead marketing teams.

3. Entrepreneurs and Business Owners: Individuals who run their own businesses or are planning to start a business and wish to gain a deeper understanding of strategic marketing to effectively promote their products or services in competitive markets.

4. Professionals Transitioning to Marketing: Those from other career backgrounds, such as sales, business development, or product management, looking to transition into marketing roles. The diploma provides a comprehensive understanding of strategic marketing principles and practices, enabling them to make a successful career change.

5. Consultants and Freelancers: Marketing consultants, freelancers, and independent professionals seeking to enhance their service offerings by gaining advanced knowledge in strategic marketing. This qualification allows them to provide more sophisticated advice and solutions to their clients.

6. International Marketing Professionals: Individuals working in global or multinational companies who need to understand and apply strategic marketing concepts across different markets and cultures. The course content is designed to be applicable across international contexts, making it suitable for professionals aiming for a global marketing career.

7. Graduates with a Marketing Background: Graduates holding a bachelor’s or master’s degree in marketing, business, or a related field who wish to specialize further in strategic marketing. The diploma offers them an opportunity to gain specialized skills that can enhance their employability and career progression in the marketing field.

8. Professionals Seeking Academic Progression: Those looking to progress to postgraduate study, such as a Master's degree or MBA with a focus on marketing. The Level 7 Diploma may provide credits or entry requirements for higher education courses, depending on the institution.

In summary, the OTHM Level 7 Diploma in Strategic Marketing is designed for a broad audience, including experienced marketing professionals seeking career advancement, aspiring marketing leaders, entrepreneurs, professionals transitioning into marketing, consultants, international marketing professionals, marketing graduates, and those seeking academic progression. It provides learners with advanced skills and knowledge to develop, implement, and evaluate marketing strategies effectively, thereby enhancing their career prospects and professional development in the field of marketing.

The Entry Requirements

• Relevant NQF/QCF/RQF Level 6 diploma or an equivalent overseas qualification
• Bachelor’s degree or equivalent professional qualification from a recognised institution.
• IELTS 5.5 or equivalent qualification is preferred but not essential.
• Mature learners (over 21) with management experience
• English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency

Successful completion of Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their study towards a relevant master top-up programme with advanced standing at many universities in the UK and overseas.

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