OTHM Level 7 Diploma in Strategic Marketing

The OTHM Level 7 Diploma in Strategic Marketing aims to equip learners with the skills and knowledge required for effective marketing and branding strategies that can help organisations maintain their competitive edge. The course provides an integrated approach that combines theoretical concepts in marketing, branding, consumer behaviour, and digital communication management with practical activities. Upon completing the course, learners will have developed their strategic marketing management, branding, and consumer behaviour skills, enabling them to better implement their organisation's strategy.

Key Benefits :

This qualification will bring you many vital benefits, such as;

• Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
• Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments.
• Develop practical research and analytical capabilities in the market/driven strategy context, particularly in formulating value propositions in provider/customer relationships.

Key Highlights :

• Would you like to pursue a career in marketing? Then, the OTHM Level 7 Diploma in Strategic Marketing mentoring practice offered by the School of Business and Technology London is the right solution for you.
• Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam.
• With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home.
• Learning and pathway materials and study guides developed by our OTHM-approved tutors will be available around the clock in our cutting-edge learning management system.
• Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk.
• If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.

Units

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20 credits)
• Strategic Brand Management (20 credits)
• Marketing Research Project (20 credits)

Assessment

• Time-constrained scenario-based assignments
• No examinations

About Awarding Body

OTHM is an established and recognised Awarding Organisation (Certification Body) launched in 2003. OTHM has already made a mark in the UK and global online education scenario by creating and maintaining a user-friendly and skill based learning environment. OTHM has both local and international recognition which aids OTHM graduates to enhance their employability skills as well as allowing them to join degree and/or Master top-up programmes.

OTHM qualifications has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management.

Delivery Method

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

Why gain OTHM Qualification

• Quality, Standards and Recognitions- OTHM qualifications are approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation); hence, the learners can be very confident about the quality of the qualifications as well.
• Career Development to increase credibility with employers- All OTHM qualifications are developed to equip learners with the skills and knowledge every employer seeks. The learners pursuing an OTHM qualification will obtain an opportunity to enhance learning and grow key competencies to tackle situations and work on projects more effectively, which will, in turn, give learners the potential to get promotions within the workplace. Alternatively, it allows them to progress onto an MBA top-up/Bachelor's degree / Master's degree programme around the World.
• Flexible study options- All OTHM qualifications have a credit value, which tells you how many credits are awarded when a unit is completed. The credit value will indicate how long it will normally take you to prepare for a unit or qualification.

Three different types of qualification are

• The award is achieved with 1 – 12 credits
• The certificate is completed with 13 – 36 credits
• The diploma is completed with at least 37 credits

OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing can open many career pathways including, but not limited to:

● Chief Marketing Officer; Est. Salary £97659p.a

●Marketing Manager; Est. Salary £ 53,277p.a

●Marketing Coordinator; Est. Salary £ 39,109p.a