Personal Branding - Train the Trainer Course & Training Materials + Trainer Resources
Instant Access | Includes Assessment & Certificate | UK CPD Accredited | Instant Certificate Download
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Summary
- Exam(s) / assessment(s) is included in price
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Overview
Personal Branding - Online Training Course & Certification - Learn How to Build an Awesome Personal Brand
Personal branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding personal branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
Study method - Online, self-paced (6-12 study hours)
Course format - Online (24/7 access), modular
Course Duration - Part-time (1 year access)
Qualification - Certificate of completion
Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones
Awarded Body – IAOTS Accredited/CPD Standards
(image)
Course aims
With our comprehensive personal branding e-learning course, participants will be able to share their vision and passions with others in your company. Utilise this knowledge through social media to define and influence how others see you. You are your brand so protect it. Live it.
Course objectives
The objectives of this personal branding online course are to:
- Define your own image.
- Control your own image.
- Understand how to sharpen your brand.
- Use social media appropriately.
- Manage your brand in a crisis.
- Develop a professional appearance.
What’s covered in this course?
This online personal branding course covers the following:
Module One: Getting Started
- Housekeeping items
- Pre-Assignment Review
- Parking Lot
- Workshop Objectives
- Action Plans
Module Two: Defining Yourself (I)
- If You Don’t, They Will
- Brand Mantra
- Be Real
- SWOT Analysis
- Case Study
- Module Two: Review Questions
Module Three: Defining Yourself (II)
- Pillars
- Passions
- Define Your Strengths
- The Three C’s
- Case Study
- Module Three: Review Questions
Module Four: Controlling and Developing Your Image
- Clear and Defined
- Consistent Image
- It Takes a Commitment
- Live It Every Day
- Case Study
- Module Four: Review Questions
Module Five: Personal and Professional Influences
- Corporate and Personal Integration
- They Will Influence Each Other
- Be a Professional
- Build Rapport
- Module Five: Review Questions
Module Six: Sharpening Your Brand
- Blogging
- Authenticity is Key (always be authentic)
- Transparency
- Networking
- Case Study
- Module Six: Review Questions
Module Seven: Appearance Matters
- First Impressions
- Rise Out of The Crowd
- True Reflection
- Dress For Success
- Case Study
- Module Seven: Review Questions
Module Eight: Social Media (I)
- Needs Constant Monitoring
- Security
- Have an Objective
- Promote
- Case Study
- Module Eight: Review Questions
Module Nine: Social Media (II)
- It’s a Tool
- Content is King
- Have a Gimmick
- Don’t Ignore Any Mentions
- Case Study
- Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
- Caught In a Bad Spot?
- Never Burn a Bridge
- Information
- Monitor and Respond
- Case Study
- Module Ten: Review Questions
Module Eleven: Branding Personality Traits
- Identify Your Unique Values
- Be Bold
- Think Outside the Box
- Fail. Learn. Repeat
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up<
CPD
Description
Personal Branding - Online Training Course & Certification - Learn How to Build an Awesome Personal Brand
Personal branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding personal branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
Study method - Online, self-paced (6-12 study hours)
Course format - Online (24/7 access), modular
Course Duration - Part-time (1 year access)
Qualification - Certificate of completion
Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones
Awarded Body – IAOTS Accredited/CPD Standards
(image)
Course aims
With our comprehensive personal branding e-learning course, participants will be able to share their vision and passions with others in your company. Utilise this knowledge through social media to define and influence how others see you. You are your brand so protect it. Live it.
Course objectives
The objectives of this personal branding online course are to:
- Define your own image.
- Control your own image.
- Understand how to sharpen your brand.
- Use social media appropriately.
- Manage your brand in a crisis.
- Develop a professional appearance.
What’s covered in this course?
This online personal branding course covers the following:
Module One: Getting Started
- Housekeeping items
- Pre-Assignment Review
- Parking Lot
- Workshop Objectives
- Action Plans
Module Two: Defining Yourself (I)
- If You Don’t, They Will
- Brand Mantra
- Be Real
- SWOT Analysis
- Case Study
- Module Two: Review Questions
Module Three: Defining Yourself (II)
- Pillars
- Passions
- Define Your Strengths
- The Three C’s
- Case Study
- Module Three: Review Questions
Module Four: Controlling and Developing Your Image
- Clear and Defined
- Consistent Image
- It Takes a Commitment
- Live It Every Day
- Case Study
- Module Four: Review Questions
Module Five: Personal and Professional Influences
- Corporate and Personal Integration
- They Will Influence Each Other
- Be a Professional
- Build Rapport
- Module Five: Review Questions
Module Six: Sharpening Your Brand
- Blogging
- Authenticity is Key (always be authentic)
- Transparency
- Networking
- Case Study
- Module Six: Review Questions
Module Seven: Appearance Matters
- First Impressions
- Rise Out of The Crowd
- True Reflection
- Dress For Success
- Case Study
- Module Seven: Review Questions
Module Eight: Social Media (I)
- Needs Constant Monitoring
- Security
- Have an Objective
- Promote
- Case Study
- Module Eight: Review Questions
Module Nine: Social Media (II)
- It’s a Tool
- Content is King
- Have a Gimmick
- Don’t Ignore Any Mentions
- Case Study
- Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
- Caught In a Bad Spot?
- Never Burn a Bridge
- Information
- Monitor and Respond
- Case Study
- Module Ten: Review Questions
Module Eleven: Branding Personality Traits
- Identify Your Unique Values
- Be Bold
- Think Outside the Box
- Fail. Learn. Repeat
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
What is personal branding?
Personal brandingis the practice of people marketing themselves and their careers asbrands.While previousself-helpmanagement techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article byTom Peters.
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products. For example, the celebrityreal-estatemogul turnedPresident of the United States,Donald Trumpuses his last name extensively on his buildings and on the products he endorses (e.g.Trump Tower). Marketers McNally and Speak define the personal brand in this way:
"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."
The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates a demonstration of the ambivalence in brand cultures.This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand.
Why choose our online training courses?
All our e-learning courses can be accessed on any electronic/computerised device. You can study at work or at home, in your own time and at your own pace!
- Easy to follow and understand
- Only 6-12 hours recommended study time
- 1 year access to course & learning materials
- Access your course anytime, anywhere & on any device
- Complete course on desktop computer, laptop, tablet or smartphone
- Additional references and downloadable materials available
- Certificate (IAOTS Accredited)
Course accreditationThe content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
