Persuasion Psychology Course

This course includes lifetime access so you can complete the course at your own speed.

This course will show you how to be smart about influencing other people’s opinions. Everything in this course is rooted in tested persuasion strategies. You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective. By taking this course today, you will be able to apply the tools and techniques to become a persuasion master and make smart decisions about how you deliver your message, who delivers it, how to tailor it to an audience, and more!

Benefits of taking this course include:

• Unlimited and lifetime access to the course
• Learn the course at your own pace
• Course can be accessed on any platform
• 24/7 Customer support

Certificate of completion

Digital certificate - Included

Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.

By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.

These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.

After taking this course, you will have learned the following:

• How to get people to pay attention to what you have to say.
• How to construct captivating persuasive arguments.
• How to employ simple tricks to make your message more convincing.
• How to decide between emotional and rational appeals.
• How to tailor your message to the needs of a particular audience.
• …and way more!

This Persuasion Psychology Course will cover the following topics:

Topic 1: Introduction To Persuasion Science

• How Persuasion Research Works

Topic 2: Introducing A General Model Of Persuasion

• Understanding “Attitudes” And “Attitude Change”
• A Short History Of Persuasion Science
• Two Types Of Variables
• Attitude Strength
• The Model All Together

Topic 3: When Will People Think About Your Message?

• Introducing The Key Determinants
• “Motivation” And “Ability”
• An Example Of “Motivation”
• An Example Of “Ability”
• Personality And Thinking (“Need For Cognition”)
• Activity: Are You High Or Low In Need For Cognition?
• Exercise: Review Of Motivation, Ability And When People Think

Topic 4: The Qualities Of A Persuasive Persuader

• The Persuasive Persuader
• Credibility
• Likability
• Confidence
• Exercise: The Qualities Of A Persuasive Persuader
• The Source: Summary

Topic 5: Message Factors

• Introducing The Message Factors
• Conclusion Drawing
• Number Of Arguments/Message Length
• Fear Appeals
• Fluency

Topic 6: Persuasion Without Messages

• Introducing Persuasion Without A Message
• Mere Exposure
• Conditioning

Topic 7: Know Your Audience

• Introducing “Audience Matching”
• Emotion Vs. Reason
• Personality Matching
• Culture Matching
• Matching To Social Status
• It’s About Thinking
• Activity: How Could You Tailor Your Message?

Topic 8: Persuasion When People Are Thinking

• Introducing Persuasion When People Are Thinking
• Desirability And Likelihood
• Exercise: Crafting A Persuasive Message Using Desirability & Likelihood
• Mental Responses
• Test Your Arguments First!

Topic 9: Getting People To Pay Attention

• Introducing How To Get People To Think
• Increasing Motivation
• Enhancing Or Diminishing Ability
• Speak Their Language
• Surprise!
• Strategically Using Sources
• Employ Scarcity
• Exercise: Influencing How Much People Will Think

Topic 10: Conclusion

• References To The Scientific Research

This course is designed for anyone who is interested in learning how to improve their persuasion skills.

No prior knowledge is required to take this course.

Currently there are no Q&As for this course. Be the first to ask a question.