PR : Public Relations Concepts
PR : Public Relations Concepts | CPD Accredited | 10 CPD Points/Credits
CPD Courses
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Public Relations Concepts
The deeper your understanding of public relations, the more effectively you can manage your organisation’s reputation. At its heart, PR is about shaping and controlling public opinion, portraying your company in the best possible light. Nevertheless, it is a process that does not and cannot exist independently. Instead, PR management overlaps with any number of additional core strategies. From marketing to advertising to everyday customer service, a solid PR strategy has wide-reaching implications across the business. As such, it pays to take a closer look at the most important PR concepts and connections, in order to make public opinion work harder for your business.
This exclusive tutorial has been designed for anyone with an interest in effective public relations management. Explore the differences, similarities and connections between PR, advertising and general publicity. Study the role public opinion research plays in PR management, along with the importance of press relations and how to create strong marketing messages.
CPD
Course media
Description
Public Relations Concepts
Objectives
- Explain the difference between Public Relations , Advertising and Publicity
- Explore the objectives of Public Relations , Advertising and Publicity
Programme Content
Topics
- Differences and Similarities in Public Relations, Advertising and Publicity
- Advertising
- Public Relations
- Objectives of Public Relations, Advertising and Publicity
- Public Relations Advertising in the Press
- Effective Public Relations, Advertising and Publicity
- Publication
- Public Opinion Research in Communication and Public Relations
Course Benefits
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Who is this course for?
Public Relations Concepts
- Business owners, managers and PR team leaders
- Individuals looking to enhance their CVs
- Entrepreneurs planning to start their own business.
- Marketing, sales and customer service specialists
- PR, marketing and customer support staff
- PR professionals looking to maintain their CPD
Requirements
Public Relations Concepts
No prior knowledge is required to take this course.
*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
Career path
Public Relations Concepts
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.