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PR : Public Relations Concepts

PR : Public Relations Concepts | CPD Accredited | 10 CPD Points/Credits


CPD Courses

Summary

Price
£12 inc VAT
Study method
Online
Duration
10 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Public Relations Concepts

The deeper your understanding of public relations, the more effectively you can manage your organisation’s reputation. At its heart, PR is about shaping and controlling public opinion, portraying your company in the best possible light. Nevertheless, it is a process that does not and cannot exist independently. Instead, PR management overlaps with any number of additional core strategies. From marketing to advertising to everyday customer service, a solid PR strategy has wide-reaching implications across the business. As such, it pays to take a closer look at the most important PR concepts and connections, in order to make public opinion work harder for your business.

This exclusive tutorial has been designed for anyone with an interest in effective public relations management. Explore the differences, similarities and connections between PR, advertising and general publicity. Study the role public opinion research plays in PR management, along with the importance of press relations and how to create strong marketing messages.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Public Relations Concepts

Objectives

  • Explain the difference between Public Relations , Advertising and Publicity
  • Explore the objectives of Public Relations , Advertising and Publicity

Programme Content

Topics

  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity
  • Public Relations Advertising in the Press
  • Effective Public Relations, Advertising and Publicity
  • Publication
  • Public Opinion Research in Communication and Public Relations

Course Benefits

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Public Relations Concepts

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD

Requirements

Public Relations Concepts

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Career path

Public Relations Concepts

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.