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PR: Public Relations Tools and Methods

PR: Public Relations Tools and Methods | CPD Accredited | 10 CPD Points/Credits

CPD Courses

Summary

Price
£12 inc VAT
Study method
Online
Duration
10 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Public Relations Tools and Methods

Getting the most out of any PR strategy means knowing how to work with the most effective tools and resources. Public relations management focuses on controlling public opinion. From a business perspective, there are limitless approaches that could be taken to tap into a target audience, with the intention of influencing opinion. Advertising, marketing, publicity in general and many more besides. Not to mention, the various channels of communication via which messages can be communicated. All tools and methods are not suitable for all PR strategies. In order to get the very most out of yours, you need to know which of these tools hold the most value.

This exclusive tutorial is ideally-suited to business owners, managers and anyone working in public relations. Discover how the PR tools and methods you choose to work with can intensify or weaken the impact of your strategy as a whole. Learn how to reach your target audience in the most influential, effective and efficient manner possible.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Public Relations Tools and Methods

Objectives

  • Explore various types of publicity media and their role in Public Relations

Programme Content

Topics

  • Publicity Media
  • Advertising

Course Benefits

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Public Relations Tools and Methods

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD

Requirements

Public Relations Tools and Methods

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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