PR Strategy and Management
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
- Tutor is available to students
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Overview
Description
Module 1 - Introduction to Public Relations Strategy
- What is PR?
- The role of PR in supporting your corporate identity and brand
- Current trends
Module 2 - Assess Your Current Situation
- Corporate Image, Identity & Strategy
- Current perceptions about your organisation
- Industry, economic, and societal trends
Module 3 – Goals and Objectives
- Translating corporate goals into PR objectives
- Identifying audiences
- Priorities and timeframes
- Budgets
Module 5 – Communication
- Principles and essentials of communication strategy
- Social Media
- Crisis Management
- Stakeholder mapping and channel segmentation
- Channels and tactics
- Positioning and messages
Module 6 – Translating Strategy to Implementation
- Justifying the plan and convincing top management.
- Tools and Tactics
- Platforms and channels
- Working with PR agencies
- Action Plan
Module 7 – Measuring Effectiveness
- Tracking response to PR activity
- Analysis and reporting
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