Principles of Marketing Theory Course
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Overview
Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment.
Key Features:
- CPD Certified
- Free Certificate from Reed
- CIQ Approved
- Developed by Specialist
- Lifetime Access
Certificates
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
CPD
Curriculum
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Description
In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns.
They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns.
Course Curriculum
- Module 01: Scope and Purpose of Socially Responsible Marketing
- Module 02: Significance of Brand and Reputation to Sales Performance
- Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives
- Module 04: Valid and Reliable Marketing Data for Segmenting the Market
- Module 05: Marketing Data Collection Methods
- Module 06: Market Segmentation
- Module 07: Cluster Customers With Similar Characteristics
- Module 08: How Core Values Are Expressed
- Module 09: How a Range of Products May Appeal to Different Market Segments
- Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services
- Module 11: Customer Relationship Management (CRM) Activities and Systems
- Module 12: Marketing Key Performance Indicators
- Module 13: The Requirements of Socially Responsible Marketing Campaigns
- Understand the importance of socially responsible marketing strategies.
- Analyze the impact of brand reputation on sales performance metrics.
- Evaluate customer loyalty's role in achieving marketing objectives effectively.
- Apply valid and reliable methods for marketing data segmentation.
- Implement various marketing data collection techniques for business insights.
- Utilize market segmentation strategies to target diverse customer groups effectively.
Who is this course for?
- Marketing professionals seeking advanced theoretical knowledge.
- Business students focusing on marketing theory and principles.
- Entrepreneurs aiming to enhance their marketing strategy skills.
- Individuals interested in understanding consumer behaviour and segmentation.
- Professionals looking to expand their knowledge in marketing analytics.
Career path
- Market Research Analyst
- Brand Manager
- Digital Marketing Specialist
- Advertising Executive
- Public Relations Manager
- Customer Relationship Manager
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
