Product Management for Maximum Impact

In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.

• Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

• What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

Reed courses certificate of completion

Digital certificate - Included

• Introduction 04:46

  • 1: Introduction Preview 04:46

• Part 1 - Core Product Strategy Concepts 03:04

  • 2: Part 1 - Core Concepts(1) Preview 03:04

• Part 2 - Product Strategy Definition of Success 02:43

  • 3: Part 2 - Definition of Success Preview 02:43

• Part 3 - Product Strategy and Product Lifecycle 01:33

  • 4: Part 3 - Product Strategy 01:33

• Part 4 - New Product Strategy 14:51

  • 5: Copy of Part 4 - New Products 13:52
  • 6: Part 4-2 Go To Market Strategy 00:59

• Part 5 - Growth Product Strategy 05:40

  • 7: Part 5 - Growth Product Strategy(1) 05:40

• Part 6 - Mature Product Strategy 04:46

  • 8: Part 6 - Mature Product Strategy 04:46

• Part 7 - Class Project 00:48

  • 9: Part 7 - Class Project 00:48

• Part 9 - Go To Market Strategy 05:10

  • 10: Part 9 - Go To Market Strategy 05:10

• Conclusion 01:24

  • 11: Conclusion Preview 01:24

In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.

• Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

• What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are

• New Product Success as a multiple of Market, Team, Product, and Luck,
• Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,
• Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.

Course Goals

• Explain key concepts around Product Management and Strategy
• Explain qualitative and quantitative aspects of Product Management and critical importance of both
• Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each

What class is NOT about

• How to decide if Product Manager job is good for me
• How to get a Product Manager job
• How to acquire key skills to become a successful product manager

What am I going to get from this course?

• Understand product strategy

• Product managers

• No prior knowledge required

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