Public Relations - (Professional PR Course) CPD Certified
CPD Certified | International Accreditation with ICOES | Multiple Certification Options | Detailed Training
Trendimi
Summary
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Overview
Do you thrive when no two days are the same? Would you love to work with the media? Are you brimming with great ideas to help companies or charities step into the limelight?
Welcome to the world of PR. From startups to billion dollar companies, everyone needs PR. In the age of persistent digital media, viral news and fake news, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.
A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will step into a world where you get the chance to meet people you would never have expected and do different things every day.
All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.
This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.
In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news.
Become the face of the future of public relations. Get started on the Public Relations course today.
Course Benefits:
- CPD Certified and Fully Accredited by the International Council of Online Educational Standards (ICOES)
- Course access - 60 days - Study at your own pace
- Access or Course from any device: Laptop, Smartphone, tablets, etc.
CPD
Course media
Description
The Trendimi PR course gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.
You will learn:
The best ways to make friends and contacts
How to connect with journalists
Why you need a PR strategy
The best ways to create a solid strategy
All the tools you need to reach the media
How to build a media calendar
How to build a press kit that creates excitement
How to tell the story of your client’s brand
How to think like a journalist
How to create stories the media will love
Public Relations Course Breakdown:
Module 1 : PR 101: Public Relations and Human Relations
- Introduction to Public Relations
- Making Friends vs. Making Contacts
- Connecting with Journalists
Module 2 : Creating a PR Strategy
- What a PR Strategy Is& Why You Need One
- Research
- Setting Goals
- Speaking to Your Audience
- Finding and Using the Right Channels
- Measuring Your Results
Module 3 : PR Tools
- Tools to Reach the Media
- Tools to Measure Success
- Building a Media Calendar
Module 4 : Building Your Press Kit
- What You Need in Your Press Kit
- How to Create a Media Release
- How to Choose Press Photos
- Compiling an FAQ Sheet
- A Guide to Including Videos
Module 5 : Creating Your Brand’s Story
- Storytelling
- Product, Purpose and Passion
- How to Think Like a Journalist
- How to Create Stories the Media Will Love
Who is this course for?
If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras. You could:
Build relationships with today’s biggest influencers
Grow a real following in the press and online
Help great new startups find the limelight they deserve
Help established companies change their image for the better
Help launched amazing new products
Help charities and other good causes gain more recognition
This course earns you credits through Continuing Professional Development (CPD). CPD points are accepted and recognised by professional member bodies and academic institutions across the UK.
All learning content is accredited by the International Council for Online Educational Standards (ICOES) whose purpose is to continually improve online educational products and maintain quality assurance.
Requirements
Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Career path
Upon completion of this course, you could:
Work in PR, either for an established company or a start-up
Use your improved skills to gain promotion at your current job
Add PR to the skills you offer clients as their marketing consultant or social media specialist
Know how to promote your own business to get invaluable media coverage
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.