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SEO: Google Ranking and Keyword Research

Provided by Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete the course at your own speed.

In this course, you will learn why keyword research is a critical first step in achieving results with your content. This course will take you step by step through every step needed to do the proper research needed to find keywords people are looking for on Google. By taking this course today, you will be able to do keyword researching for SEO and increase your ranking on Google!

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

In this course, we will explain why keyword research is a critical first step in achieving results with your content.

Have you have ever produced a blog article and wondered why you were not getting any website traffic?

The simple answer is that your article may not contain keywords people are searching for!

In this course, we will take you step by step through every step needed to do the proper research needed to find keywords that people are actually looking for on Google.

After taking this course, you will have learned the following:

  • Why keyword research is the first thing you should do before producing any content on a website
  • How to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
  • Doing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
  • Understanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
  • How to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
  • Determining commercial intent with your keywords – Learning if your content will encourage others to buy products from you.

Advanced competition analysis – Determine if a keyword is worth trying to rank and if it’s even possible for you based on the existing competition.

SEO: Google Ranking and Keyword Research will cover the following topics:

Topic 1: Introduction To The Course

  • What To Expect In This Course
  • Why Is Keyword Research Important?

Topic 2: Keyword Research Tools

  • Introduction To The Google Adwords Keyword Planner
  • Searching For New Keyword And Ad Group Ideas
  • Getting Search Volume For A List Of Keywords
  • Multiplying Keyword Lists To Get New Keyword Ideas

Topic 3: Comparing Keyword Tools

  • Introduction To Long Tail Pro
  • Using Long Tail Pro
  • LongTailPro Vs. Google Keyword Planner

Topic 4: Using Long Tail Keywords

  • What Are Long Tail Keywords?
  • Using The Google Results Page
  • Using Google Webmaster Tools For Existing Keywords You Can Optimize
  • Using Google Trends
  • Using Google Correlate

Topic 5: Other Sites To Use For Long Tail Research

  • Soovle
  • UberSuggest
  • Keyword Tool
  • Quora
  • Keyword Xtreme

Topic 6: Determining Commercial Intent

  • Is The Searcher Going To Buy Something?
  • Understanding The 4 Types Of Keywords
  • Looking At The Adwords Suggested Bid

Topic 7: Competition Analysis

  • What About Competition
  • The Moz Toolbar
  • SEMRush
  • AHREFS Site Explorer
  • Examples of Good Low Competition Sites

Topic 8: Case Study: A Perfect Long Tail Keyword Generating Revenue

  • A Perfect Example Of A Long Tail Keyword Article Generating Traffic

Topic 9: Conclusion To The Course

Who is this course for?

This course is designed for anyone who is interested in learning how to do keyword research for SEO and improve their ranking of their content on Google.

Requirements

No prior knowledge is required to take this course.

Questions and answers

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Provider

Skill Success

Skill Success is an online courses community for people interested in creating a meaningful life through learning things you care about.

We provide extensive online courses that students can access anytime to help them develop their skills and achieve success.

View Skill Success profile

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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