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Social Media and Digital Marketing

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London School of Publishing

Summary

Price
£420 inc VAT
Or £70.00/mo. for 6 months...
Study method
Online + live classes
Duration
5 hours · Part-time
Qualification
No formal qualification
CPD
4 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

The certified Social Media Marketing Strategies course will help you learn emerging social media trends, current best practice, create an online marketing strategy and how to build and maintain relationships with your online customers to protect your corporate reputation. When done correctly, a brand's social media presence tells consumers that their company is active, engaged, and interested in communicating with its community. This course trains you on how to use marketing tools to increase brand awareness, boost customer loyalty and increase traffic to your landing page.

On completion of this course, you will feel confident to plan and create digital marketing campaigns, identify social media marketing opportunities, track social media activity, develop content and copy and understand the role of social media in establishing a strong, personal connection with your customers.

Whether you are a marketing specialist, an aspiring community manager, or a small business owner, this course will give you practical knowledge and valuable insights to create a compelling social media marketing strategy for your brand.

Certificates

Certificate of completion

Digital certificate - Included

CPD

4 CPD hours / points
Accredited by The CPD Certification Service

Description

ON THIS COURSE YOU WILL LEARN:

  • Identify social platforms
  • Create engaging content
  • Learn brand storytelling
  • Writing for your audience
  • Successful vs unsuccessful posts

TOPICS

SESSION 1

What is social media
Brands nailing social
Exploring the main platforms - Facebook, Twitter, Instagram and LinkedIn (how they work and who is using them)

SESSION 2

Best practices for social
How to create original content
How to choose content
Making images work

SESSION 3

Copywriting advice for social
Tailoring the message to your audience
Becoming memorable to your audience
Writing for your audience

SESSION 4

A successful vs an unsuccessful post
A content calendar that works
Useful tools
Using the right hashtags

SESSION 5

Workshop existing content

QUESTIONS AND ANSWERS

RECOGNITION & AWARD

This Professional Development course is approved and recognised by the: Continuing Professional Development Service (CPD). Upon completion of this course, you will be awarded a CPD accredited certificate based on your participation and attendance.

ASSESSMENT

The final award will be based on the following:

  • Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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