Social Media Selling with LinkedIn

Have you ever wondered why some people on LinkedIn seem to attract a lot of attention, grow their followers exponentially and have hundreds, if not thousands of interactions on their posts?

Yet others struggle big time and become very frustrated trying to attract any traction.

Well, all is not lost and the good thing is, you either have a LinkedIn profile, or you wish to create one, which is very simple (if you know what your are doing), and you can be up and running in a matter of hours, or make some small changes that will start the process rolling.

For those that have a profile, yet it really isn't working, all is not lost and you can make a massive transformation by following my 'must change' 10 sections of your profile. This requires some time and effort and everyone can do it themselves, as I explain this is very simplistic terms, no fancy jargon and plenty of examples.

I have created not just the 10 key sections to focus on, but a few extras, loads of bonus items, such as a 30 Day Challenge, which will help you with 30 possible (you don't need to do them all), ways in which you can reach out, network, connect and stimulate your value proposition to all 850 million users.

BENEFITS YOU WILL WALK AWAY WITH:

• How to make your profile work for you
• ​Learn new tips 'n' tricks that will help grow your business
• Show yourself as the true business professional you are
• Learn what works and what doesn't and things to avoid
• How to grow your network authentically, based on interaction and trust
• Enhance 10 Key sections that will raise your (SSI) Social Selling Index
• Apply the current trending features & functionality to bring alive your profile
• Learn the value of free tools (such as canva), to create content
• Understanding why each section of your profile plays an important role
• How to use hashtags & Keywords to boost your (SEO) Search Engine Optimisation
• How to position yourself as the true expert in your field
• Learn the art of elegant communication, growing your network and out-reach.

Plus lots more.....

This is a self-paced course, where you can go as fast as you wish. You can pause, make the changes, then carry on. The course is slit into multi videos, that explain in great depth, why you need to complete each section, the value it will bring and how you will instantly see a huge difference.

You will absolutely love it!

Reed Courses Certificate of Completion

Digital certificate - Included

• Welcome 00:56

  • 1: Welcome message Preview 00:56

• PreSteps - LinkedIn History 1:01:01

  • 2: PreSteps - LinkedIn History Preview 1:01:01

• Step 1 30:15

  • 3: Step 1 - Photo & Name 29:15
  • 4: Why is your photo image so important? 01:00

• Step 2 30:09

  • 5: Step 2 - Headline 29:09
  • 6: What shouldn't you add to your name? 01:00

• Step 3 09:43

  • 7: Step 3 - Profile URL 08:43
  • 8: Now that you have a personalised URL, what should you bear in mind? 01:00

• Step 4 21:36

  • 9: Step 4 - Open to Work / Providing Services 20:36
  • 10: What is the value of adding my Services? 01:00

• Step 5 16:38

  • 11: Step 5 - Cover Page / Background Banner 15:38
  • 12: What is the value of a Cover Page? 01:00

• Step 6 17:29

  • 13: Step 6 - About 16:29
  • 14: What should I try to achieve in this section? 01:00

• Step 7 23:40

  • 15: Step 7 - Experience 22:40
  • 16: As best as possible what should I ensure I show? 01:00

• Step 8 27:56

  • 17: Step 8 - Company Page 26:56
  • 18: If I don't have a Company Page, will this show in my Experience section? 01:00

• Step 9 21:01

  • 19: Step 9 - Skills & Endorsements 20:01
  • 20: Why is this section important? 01:00

• Step 10 16:31

  • 21: Step 10 - Recommendations 15:31
  • 22: What is the best way to ask for a Recommendation? 01:00

• Step 11 11:38

  • 23: Step 11 - Cover Story (bonus step) 10:38
  • 24: What is the only way to create a Cover Story? 01:00

• Step 12 38:36

  • 25: Step 12 - LinkedIn Live & Events (bonus step) 37:36
  • 26: Why would I use LinkedIn Live and Events? 01:00

There is a lot of information out there mostly talking about different areas you should focus on within your profile, how to be seen by recruiters and optimising the same sections with little real thought behind the action you want the viewer to take.

So I thought to myself, “What works on LinkedIn that makes you stand out from everyone else?”

I realised through years of trial and error, following others and also professional advice, what works, what helps you engage and how you can use LinkedIn to optimise your out-reach and where to focus your time per day.

LinkedIn also have what they call their SSI (Social Selling Index), basically how LinkedIn measures your interaction and activities based on 4 key areas that give you a score rating. Although I am now in the top 1% in my industry type, it was with focus on the 4 key areas to build this up and it didn't happen over night.

Will this help you win new business or be found by recruiters?

Yes, although you could populate these areas with junk and still get a high score, so you also need to be aware of how you do this, without spamming or annoying, as this will get you blocked, which is something I explain this in the course and more importunately, how to get unblocked if you have a problem.

The SSI is a good indicator on how you perform against others in your industry, although it helps, your profile is personal and your ideal clients may be looking for something magical to Hook them, Engage them, Nurture then and then Convert them to your desired outcome.

Basically, your CTA (Call to Action), what you want to achieve from a great business professional profile and how you will use it to obtain the results your wish.

Here is a nice analogy I use - Imagine your current LinkedIn profile is like an old classic car, it needs a bit of work to restore it, then you want to supercharge it, but most importantly, don't leave it in the garage when finished. Get it out, showcase it, take it for a spin around the block, get it noticed..

This course has been specially designed for the following types of people:

• The Business Professional
• The Job Seeker
• The Student
• The Casual Home Worker

If LinkedIn is your main social media platform and your ideal clients hang out there, then you absolutely must have a profile that helps you accelerate your business, helps you find your next career move, or a place where you could start a business.

You therefore need to create your own opportunities, stand out from the crowd, show and express your value and of course, be noticed. And NO premium account needed, no need to spend extra money and I will also show you what FREE tools you can also use to make optimising your profile even better and very easy to manage on a daily basis.

Prerequisite:

• If you have a LinkedIn profile then make sure you have access to make changes (know your password)
• If you don't have a LinkedIn account, register and fill in the basics
• If you have 2 or more LinkedIn profiles under your name, it is recommend to merge them into your main one you pick, typically the one with the most connections
• Make sure you have the latest version of the mobile App, as an older version may not have all the new features and functionality. If you aren't sure, check the App store and it will tell you the latest version. You will need this for some features that can only be accessed on the mobile App.

Have the best possible LinkedIn Profile and Company Page, will help you tremendously to be seen as a true expert in your field and will help your peers, company, partners, friends, recruiters, head hunters, etc., see you have taken the time to present the best possible version of yourself and the value you can bring.

Currently there are no Q&As for this course. Be the first to ask a question.