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Social Media Strategy for Business

Classroom based course with study materials and tutor support included


Pitman Training Essex and Suffolk

Summary

Price
£399 inc VAT
Study method
Classroom
Duration
7 hours · Part-time or full-time
Qualification
No formal qualification
CPD
15 CPD hours / points
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

32 students enquired about this course

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Location & dates

Location
Start date
End date
Enquire for dates
Address
4 Bloomsbury Square
Central London
London
WC1A2RP
United Kingdom
10/04/2025
10/04/2025

End date: 10/04/2025

Additional info: 9.30am-4.30pm lunch and refreshments provided.

Address
Pitman Training - Chelmsford
2 St Johns Court, Moulsham Street
CHELMSFORD
Essex
CM20JD
United Kingdom
10/01/2025
10/01/2025

End date: 10/01/2025

Additional info: 9.30am-4.30pm lunch and refreshments provided.

Address
Pitman Training - Ipswich
12 Northgate Street
IPSWICH
Suffolk
IP13DB
United Kingdom
21/11/2025
21/11/2025

End date: 21/11/2025

Additional info: 9.30am-4.30pm lunch and refreshments provided.

Address
Pitman Training - Ipswich
12 Northgate Street
IPSWICH
Suffolk
IP13DB
United Kingdom

Overview

Using Social Media for business brings new challenges and requires a considered approach. There are many do’s and don’ts to be aware of and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective. Once you’ve seen how you can use it to build connections, network online, promote your company and research your industry, there’ll be no stopping you!

Certificates

Certificate of completion

Hard copy certificate - Included

CPD

15 CPD hours / points
Accredited by The CPD Standards Office

Description

Module 1: What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.

Module 2: A review of how social media marketing fits in to current marketing activities.

Module 3: The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Module 4: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, facebook, Pinterest, Instagram, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.

Module 5: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content.

Module 6: Look at what resources are needed to carry out the social media? A social media policy, the risks of social media and crisis management.

Module 7: Measurement of social media activities to ensure a return on investment.

Module 8: Creating a social media strategy. Best practice for social media.

Who is this course for?

This will help anyone who wants to take on the social media activities for a business.

Requirements

No prerequisites

Career path

Develop world-class digital marketing skills with our Certified Digital Marketing Professional programme.

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