Strategic Planning: Marketing, External and Internal Analysis
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Summary
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- Reed Courses Certificate of Completion - Free
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Overview
Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success.
Key Features:
- CPD Certified
- Free Certificate from Reed
- CIQ Approved
- Developed by Specialist
- Lifetime Access
Certificates
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
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Curriculum
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Description
This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company’s strengths and weaknesses, as well as understand the market and competition.
The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed.
Course Curriculum
- Module 01: An Introduction to Strategic Planning
- Module 02: Strategic Planning for Marketing
- Module 03: Strategic and Marketing Analysis
- Module 04: Internal Analysis
- Module 05: External Analysis
- Module 06: Development of a Strategic Plan
- Module 07: Approaches to Customer Analysis
- Module 08: Approaches to Competitor Analysis
- Module 09: Market Segmentation, Targeting and Positioning
Learning Outcomes:
- Understand fundamental principles of strategic planning and marketing strategies.
- Conduct comprehensive strategic and marketing analysis for business growth.
- Evaluate internal factors impacting organisational performance and strategic planning.
- Analyse external factors influencing business strategies and market positioning.
- Develop effective strategic plans aligned with business objectives and market conditions.
- Implement customer and competitor analysis techniques for market segmentation.
Who is this course for?
- Marketing managers aiming to improve strategic planning skills.
- Business analysts focusing on internal and external business analysis.
- Entrepreneurs developing effective business strategies.
- Consultants advising clients on market positioning.
- Students pursuing careers in strategic marketing.
Career path
- Marketing Manager
- Business Analyst
- Strategic Planner
- Market Research Analyst
- Business Consultant
- Brand Manager
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
