The Secrets of Low Cost Advertising
Practical Training for Professionals
Summary
- Tutor is available to students
Add to basket or enquire
Location & dates
16 St. Mary's Street
EDINBURGH
Midlothian
EH11SU
United Kingdom
Cheadle Royal Business Park
Cheadle
Cheshire
SK83FS
United Kingdom
Boar Lane
Leeds
West Yorkshire
LS15NS
United Kingdom
Temple Street
BIRMINGHAM
West Midlands
B25DP
United Kingdom
Overview
This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other advertisements, we can build our own campaigns far more effectively.
This The Secrets of Low Cost Advertising course is available throughout the UK.
CPD Value 5.5 Hours
CPD
Description
09:30 - 09:45 Coffee & Course Objectives
09:45- 10:15 Identifying Your Market (Delegates encouraged to break down their market place into smaller parts and to look for areas they have not considered.)
10:15 - 10:45 How To Promote Your Products/Services (Cold calling, Mailshots, Telephone Prospecting, Advertising, Packaging and many more promotional ideas are analysed)
10:45 - 11:30 Lecture On Semiotics In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)
11:30 - 12:15 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)
12:15 - 13:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)
13:00 - 14:00 Lunch
14:00 - 15:00 Private Tutorials To Discuss Each Delegates Advertising Ideas (Waiting Participants Set Assignment)
15:00 - 16:30 Reading Of Assignments
16:30 - 16:45 Summary & Action Plans Agreed
Questions and answers
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.