Writing Effective Sales Letters & Promotional Materials
Practical Training for Professionals
Summary
- Tutor is available to students
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Location & dates
Clifton Down
Bristol
Avon
BS83NB
United Kingdom
Temple Street
BIRMINGHAM
West Midlands
B25DP
United Kingdom
Brailsford Way
Nottingham
Nottinghamshire
NG96DL
United Kingdom
Cheadle Royal Business Park
Cheadle
Cheshire
SK83FS
United Kingdom
Overview
This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.
This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.
CPD Value 5.5 Hours
CPD
Description
09:30 - 10:00 Coffee & Course Objectives
10:00 - 10:45 First Impressions (Your letters/Your experience of receiving letters)
10:45 - 11:15 Four Steps To Good Writing
11:15 - 12:00 10 Golden Rules to Achieve Excellent Sales Letters
12:00 - 12:30 Your Sales Letters Now* (A chance for delegates to look at their letters now and start to work to improve them.)
12:30 - 13:00 Features & Matching Benefits (During this module delegates work in pairs to maximise the features and benefits of an everyday object.)
13:00 - 14:00 Lunch
14:00 - 14:45 Lecture On Semiotics (The study of signs) In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)
14:45 - 15:20 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)
15:20 - 16:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)
16:00 - 16:30 Delegates to Review Their Sales Letters And Promotional Material
16:30 - 16:45 Summary & Action Plans Agreed
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.