Activation Director

Job Title: Activation Director

Location: London

We are a leader in the [publishing/audio] industry, committed to delivering high-quality content and engaging experiences to our audience. Our innovative approach and dedication to excellence set us apart. We are seeking a highly skilled and experienced Activation Director to join our team and drive our brand's activation strategies to new heights.

Position Summary: The Activation Director will lead the development and execution of comprehensive activation strategies to enhance audience engagement, brand awareness, and revenue growth. This role demands a seasoned professional with a deep understanding of the publishing or audio industry and extensive experience with Direct Insertion Orders (IO). The ideal candidate will be a strategic thinker, an effective leader, and an expert in managing complex projects and campaigns.

Key Responsibilities:

• Strategic Leadership:

  • Develop and oversee the implementation of robust activation strategies aligned with business objectives.
  • Analyze market trends, audience behavior, and competitive landscape to inform strategy.
  • Identify and leverage new opportunities for brand growth and engagement.

• Campaign Management:

  • Lead the planning, execution, and optimization of activation campaigns across digital, print, audio, and social media channels.
  • Manage the creation, negotiation, and deployment of Direct IO campaigns, ensuring precise execution and performance tracking.
  • Utilize data-driven insights to refine and enhance campaign effectiveness.

• Team Leadership:

  • Build, mentor, and lead a high-performing activation team.
  • Foster a collaborative and innovative team culture.
  • Provide clear direction, support, and professional development opportunities for team members.

• Cross-Functional Collaboration:

  • Partner with marketing, sales, content, and creative teams to ensure alignment and synergy in activation efforts.
  • Cultivate and maintain strong relationships with key partners, vendors, and stakeholders.
  • Communicate campaign goals, progress, and results to senior leadership and other relevant parties.

• Project Management:

  • Oversee the management of multiple projects, ensuring timely and on-budget delivery.
  • Implement and utilize project management tools and methodologies.
  • Proactively address and resolve any issues or challenges that arise during project execution.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field. An advanced degree is a plus.
• Significant experience in the publishing or audio industry with a strong track record of successful activation initiatives.
• Expertise in managing Direct IO campaigns and a deep understanding of industry standards and best practices.
• Exceptional leadership and team management skills.
• Strong analytical skills and proficiency in leveraging data to drive strategic decisions.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Proficiency with project management and marketing tools (e.g., CRM, analytics platforms).

What We Offer:

• Competitive salary and comprehensive benefits package.
• Opportunity to lead and shape the activation strategy of a leading [publishing/audio] company.
• Dynamic and inclusive work environment.
• Professional growth and advancement opportunities.