Analytics Manager - Marketing Effectiveness
?? Location: London (Hybrid - 2 days/week in-office)
?? Salary: £65,000 + benefits
?? Permanent Role
Shape the Strategy Behind £30M in Media Spend at a Leading UK Retailer
A major UK retail brand is looking for a data-driven Analytics Manager - Marketing Effectiveness to join their expanding analytics function. This is a fantastic opportunity to work across a wide range of marketing channels, lead a small team, and help optimise the impact of one of the UK's most recognisable fashion brands.
The Role:
You'll focus on driving insight across brand marketing, CRM and performance marketing - analysing effectiveness, improving ROI, and supporting data-driven decisions across a £30m media budget. With CRM accounting for 50% of total sales, email marketing analytics will be a critical area of focus.
Key Responsibilities:
?? Analyse and optimise marketing performance across channels (brand, CRM, performance/digital)
?? Translate campaign and channel data into actionable insights for stakeholders across marketing and ecommerce
?? Lead ROI and attribution analysis to shape future media spend
?? Drive deeper understanding of CRM performance - especially email marketing effectiveness
?? Work closely with media agency partners to onboard and apply predictive models in new marketing channels
???????? Manage and develop a small team, including an experienced Lead Analyst
Tools & Tech Stack:
?? Strong SQL essential
?? Data visualisation (Power BI preferred)
?? Python experience desirable
?? Exposure to CDPs and cloud platforms a plus - they're launching Amperity and have an advanced Databricks environment where their single customer view and data science models sit
Why This Role?
?? Work in a business investing heavily in data, digital, and customer experience
?? Lead the analysis of a major media budget and influence decision-making at scale
?? Join a team where CRM is truly performance-driven - 50% of revenue comes from it
�? Join a collaborative and growing data team where your impact will be visible
Looking to elevate your impact in marketing analytics with real budgets, real data, and real innovation?
This could be the perfect next step - let's talk.