B2B Demand Marketing Manager

We are Global IT Recruitment specialist that provides support to the clients across UK, and Europe. We have an excellent job opportunity for you.

Job Title: B2B Demand Marketing Manager - Hybrid Events and Webinars
Location: Shoreditch (Hybrid)
Duration: 12 months contract initially

The Opportunity:

• Client is recruiting for a hands-on Demand Marketing Manager to work within the B2B Marketing Team, specifically focusing on hybrid events and webinars.
• The successful candidate will be responsible for managing the end-to-end process of digital events to meet targets for driving customer engagement, marketing qualified leads, and ARR.
• In close collaboration with stakeholders across EMEA and the US, you will produce and manage B2B hybrid events and webinars.

What you’ll do:

Planning

• Develop and document plans to drive growth across tactical demand marketing initiatives, with a strong focus on hybrid events and webinars.
• Represent demand marketing and provide ideas and solutions that tie into the data-driven strategy that we promote.
• Advise hybrid events and webinars strategy by understanding business priorities, opportunity sizing, and resource availability.
• Utilize a variety of data models and insights to determine the best approach for digital events.
• Ensure alignment with global priorities and initiatives to ensure that locally driven campaigns are operating in key opportunity areas and deliver incremental benefit to the business.

Execution

• Manage the end-to-end process of digital events (webinars), including planning, producing, promoting, executing, and analysing the outcomes.
• Collaborate with peers in cross-functional teams (e.g., demand marketing, regional marketing, sales) to ensure seamless execution of events.
• Oversee all production details of hybrid events and webinars, ensuring a smooth and professional experience for attendees.
• Utilize project management tools like Workfront to set up and detail campaigns, ensuring readiness for deployment.
• Ensure the technical aspects of webinars, such as platform setup, speaker coordination, and live event support, are handled efficiently.
• Centralize documentation of all webinar-related assets to support demand generation and ensure easy access and reference for future use.

Measuring and Success

• Define success metrics upfront and communicate them across all partners to ensure alignment.
• Set up campaigns to ensure metrics can be effectively measured and tracked.
• Ensure performance metrics are tied into the overall business priorities and are useful for future program refinement.
• Build testing frameworks where possible to assess business impact and validate results.
• Showcase program progress and successes to wider partners through regular updates and quarter-end reviews.
• Centrally assess and document the results of webinars, providing detailed reports that can inform strategy and improvement areas.

What you'll need to succeed:

• 5+ years of significant marketing experience with a growth mindset, a solid understanding of CRM, and experience in solving business problems.
• Proven experience in planning and executing digital events (webinars) from start to finish in a B2B environment.
• Excellent project management skills and experience with tools like Workfront.
• Strong organizational skills and ability to manage multiple projects involving various stakeholders.
• Excellent analytical skills for data-led decision making.
• The ideal candidate is reliable, detail-oriented, and understands B2B user journeys.

Preferred Qualifications:

• Strong copywriting skills.
• Experience with digital event platforms and technologies (preferably Connect).
• Experience working in a global, cross-functional environment.