Business Development Manager (On-Trade)

 Field-Based – North West

 Up to £45,000 + Car Allowance + Generous Bonus

Are you a driven and commercially minded On-Trade expert with a passion for premium spirits?

Do you thrive on building relationships, winning new business, and driving brand visibility across the UK’s top venues?

The Advocate Group is proud to partner with a respected independent spirits company, known for its high-quality, award-winning portfolio. As they continue their expansion, they’re looking for a Business Development Manager to drive growth across premium pubs, bars, restaurants, and hotels.

Why Join?

? Work with a renowned premium spirits portfolio that resonates with consumers.

? Take ownership of a strategic, high-growth territory in the North West.

? Enjoy a competitive salary, travel allowance, and a performance-based bonus.

? Join a business that values innovation, collaboration, and long-term partnerships.

Your Role: Driving Growth & Impact

New Business Development

• Secure new listings with premium pub groups, bars, restaurants, and hotels.
• Focus on acquiring large on-trade groups and national accounts to drive volume and brand presence.
• Build and maintain a strong pipeline of prospects and key decision-makers.
• Develop compelling marketing and commercial tenders in collaboration with internal teams.
• Take a consultative approach, aligning brand opportunities with customer needs.

Account Management & Activation

• Manage existing key accounts, ensuring growth and engagement through activations.
• Implement brand-building initiatives, including sponsorships and local partnerships.
• Work with marketing teams to deliver high-impact promotions and activations.
• Take responsibility for P&L management, budget allocation, and ROI analysis.

Route-to-Market Collaboration

• Work closely with wholesalers, distributors, and regional sales teams to enhance brand visibility.
• Use wholesale data and insights to drive performance and optimise listings.
• Monitor and react to changes in wholesale order performance to ensure continuous growth.

What We’re Looking For:

? Proven track record in securing new business in the premium drinks industry.

? A strong network within the On-Trade sector (pub groups, bars, restaurants, and hotels).

? Experience working with RTM/Wholesalers, with an understanding of how to leverage data and insights.

? A confident negotiator and relationship builder who can drive long-term partnerships.

? Target-driven mindset with a passion for growing premium brands.

Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy