Brand Marketing Manager - Beauty & Skincare

Location: London (Hybrid - 4 days in office - Soho, 1 day remote)
Job Type: Full-Time
Experience Level: Senior

Are you a strategic marketer with a passion for beauty and skincare? Our client is looking for a Brand Marketing Manager to lead integrated marketing initiatives, drive product strategy, and elevate brand across all channels.

What You’ll Be Doing

Brand Strategy & Management

• Develop and implement mid-to-long-term brand and distribution strategies
• Lead annual planning, P&L management, and budget execution
• Manage retailer negotiations and support new business development with Key Account Managers
• Drive the brand marketing calendar including product launches, campaigns, and retail activations

Product Strategy

• Align and optimize product assortments for all retailers
• Manage local pricing strategies
• Collaborate with HQ to ensure seamless product development, claims, packaging, and forecasting

Marketing Communications

• Plan and execute integrated marketing campaigns (IMC) across media, PR, and retail channels
• Coordinate COOP budgets and retailer marketing programs
• Drive 360° go-to-market strategies supported by data-driven insights

Product & Performance Management

• Own the product launch calendar and SKUlifecycle management
• Lead performance analysis, market research, and competitor monitoring
• Forecast new product demand and manage stock

Media, PR & Influencer Relations

• Align annual media strategies with PR agencies and retailers
• Manage PR and influencer budgets, content creation, and campaign execution
• Oversee events and influencer collaborations to enhance brand presence

What stands out for this role?

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
• 7+ years in marketing management, with 3+ years in a senior role—preferably in skincare or beauty
• Strong track record in brand strategy, campaign execution, and cross-functional leadership
• Excellent analytical and communication skills
• Experience with marketing tools and analytics platforms
• Proven leadership and team management skills

If you’re ready to bring your creativity and strategic vision to a vibrant, purpose-driven beauty brand please apply here.