Brand Marketing Manager

Position: Brand Marketing Manager

Location: London

Employment Type: Full-Time

Salary: 37,000 - 50,000

About Us

We are a Direct-to-Consumer (DTC) company, dedicated to empowering individuals to focus on the moments that truly matter in their lives. By offering innovative home appliances which simplify daily routines and free up time, we help people live and experience life to the fullest. Our brand is built on authenticity and clarity, with stories about our innovative products. Our three main product lines—Self Cleaning, Home Lighting, and Clean Water Solution—are on the path to becoming an impactful brand.

The Team You Will Become a Part Of

You will be part of a newly established marketing team which thrives on fresh ideas and bringing together talented individuals with proven track records of thinking outside the box and pushing the boundaries of branding, creativity, and commerce. We reject the notion of a linear career path or climbing a fictional ladder. Instead, we leverage our accumulated knowledge from past corporate experiences and blend it with the fresh perspectives of new talent. Together, we are on the verge of creating something truly innovative.

Responsibilities

This role focuses on driving brand marketing initiatives to support sales across Amazon (as the primary sales channel) as well as other key sales and social media platforms.

Brand Building (30% of time)

• Contribute to defining the brand’s strategic positioning through in-depth market research, including target audience analysis, industry trends, and competitors’ insights.

• Partner with the Head of Marketing and external agencies to shape the brand which aligns with our business objectives while resonating with our target consumers.

• Assist in developing an integrated brand marketing strategy, including budget planning and success metrics to ensure effective execution.

• Ensure that all marketing activities feel local and personal, articulating market nuances to team members less familiar with the market.

Brand Activation (70% of time)

• Repurposing and editing content, including videos and imagery, for social channels and the Amazon brand page.

• Support the execution of brand activations, such as brand campaigns, new product launches, and sales promotions, ensuring consistency across all touchpoints.

• Assist with affiliate marketing initiatives, including campaigns on TikTok Shop.

• Stay current on evolving content trends and storytelling techniques across all social media platforms.

• Ensure all content adheres to brand guidelines and maintains an unified tone across all social media channels and the Amazon brand page.

• Track paid advertising, including performance marketing (e.g., Google Ads) and paid social media campaigns.

• Brand community management.

Qualifications

• A minimum of 3 years of experience in digital marketing, brand management, or social media management.

• Experience in agency management, publisher, or brand environments.

• Be data-driven and comfortable using data to elaborate your ideas.

• Experience in marketing functions within the homeware or home smart appliance sectors is a plus.

• Proficiency in Adobe Premiere Pro, After Effects, Photoshop, and CapCut is a plus.

• Possess a strong balance of creativity and e-commerce acumen.

What We Offer

• Competitive salary.

• Wellness and cultural benefits.

• Business travel opportunities to Europe and China.

• Career growth and professional development in branding and marketing.

• Flexible working environment [if applicable].

How to Apply

Please submit your CV and portfolio (MUST, no format limit) and tell us why you’re the perfect fit for this role. Applications will be reviewed on a rolling basis.