Job Title: Business Development Manager, North (On-Trade)

Reporting To: Area Manager, North - BBR Brands UK

Job level: Manager

Location: North of England, preferably close to the M62

Salary

• Up to £36,000 PA

• Car Allowance

The job in a nutshell

Berry Bros. & Rudd has an extraordinary 325-year history, selling hand-made, one of kind products and employing unique, talented people. We are truly passionate about the spirits we sell and the producers and brands we represent.

BB&R Brands distributes a range a super-premium spirits and liqueurs in the UK including No.3 London Dry Gin, The Kings Ginger, Hine Cognac and Fielden English Whiskey and the Berry Bros. & Rudd Spirits portfolio. Our customer base ranges from Multiple Grocers, Ecommerce specialists, Independent retailers and Wine merchants to National On-trade Groups, regional MPOs and independent bars, restaurants and hotels. The Business Development Manager will be based at home, but have a requirement to travel to Head Office, Customers and Suppliers as required by the nature and scope of the role. Reporting to the Area Manager (North), the Business Development Manager (North) will be responsible for building and managing a customer base of 150+ accounts across the North of the UK, with a focus on the most premium and influential on trade bars, restaurants and hotels.

About you

Experience of working within the top end of the UK bar scene is key, with a strong established reputation ideally for a current drinks’ distributors or wholesaler. Cocktail and premium spirits knowledge is preferred, but the willingness learn and to go the extra mile to deliver the UK Strategy is essential. You will be expected to arrange and negotiate, bar and menu takeovers, permanent and seasonal menu listings, and brand trainings on our hero brands. You will need to have the ability to work alone but call on resources of the business when needed. Working to sales and activity targets with strong commercial understanding and awareness.

The successful candidate will be entrepreneurial and proactive, adept at developing strong relationships and delivering mutually beneficial plans with your customers. You’ll also enjoy working collaboratively within a close-knit team to complete brand-driven projects and provide excellent customer service. It would be preferable if the candidate had strengths in multi-tasking, being highly organized and developing clear plans for each account will be the key driver of your success along with your creativity, communication skills and ability to take ownership and accountability of your own results.

Who you will work with:

Internal:

Head of On Trade

Area Managers

Brand Managers

Brand Ambassadors

Sales operations

External:

On and Off Trade customers

Regional Business Development Managers

RTM

What you will do

• Proactive account management for a prioritised set of 150+ customers across the on-trade sector across the North of the UK.

• Develop relationships and a deep understanding of your account base and region.

• Win and maintain listings for our brands to achieve distribution KPI’s.

• Secure promotional activity KPI’s that drives rate of sale and brand visibility.

• Administration and day-to-day management of accounts - account documentation, forecasting, reporting, GP management, A&P management with marketing team.

• Complete daily updates on sales management software to capture call and sales activity.

• Grow independent off-trade sales and distribution points of prestige and limited-edition whiskies.

• Conduct brand and category trainings for staff in key accounts.

• Manage regional wholesalers to establish new listings for Berry Bros. & Rudd Brands with their customers.

• Work with Brand Managers, Brand Ambassadors to deliver best in class promotions to our customers and their staff and consumers.

• Share customer, competitor, and market intelligence for your region with brands team, present regional updates at team sales meetings.

• Attend customer, trade and consumer shows and events as required representing Berry Bros. & Rudd Brands.

• Ensure that all working practices comply with Health and Safety legislation

Key Accountabilities

• Day to day management of customers including a minimum of 30 Productive sales calls per week.

• Meet or exceed pre-agreed commercial targets for your region.

• Maintain up-to-date account information on BOWIMI sales software.

• Develop new business compatible with the demands of the portfolio.

• Develop a detailed working knowledge of the whole portfolio and to develop a reputation for expertise in spirits.

• Embody the companies’ values of Integrity, Passion and Generosity of spirit

• Provide feedback from key customers to help enhance the range and service provided by Berry Bros. & Rudd.

What you will bring to the role

Your Skills, Knowledge and Behaviours

• A strong emphasis on sales and entrepreneurial behaviour.

• Initiative and ability to make things happen, flexibility, high personal drive and motivation.

• Passionate about high-quality spirits.

• Knowledge of the North of the UK’s premium independent sector would be of benefit.

• Possess excellent interpersonal skills and the ability to build strong relationships quickly.

• Negotiation, influencing and numeracy skills.

• Well organised with strong attention to detail.

• Strong communications and presentation skills.

• IT and appropriate language skills.

• Ability to deliver commercial targets.

• Must have access to a reliable car that conforms with company policy.

Qualifications

• Degree level

• UK driving licence

We support our colleagues with a wide range of benefits: you will start with 24 days' holiday, and 3 additional days over the Christmas period and 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP), generous Employee discount (up to 40% off products), and many more.

Closing date: 12th May 2025

N.B. We reserve the right to close a vacancy before the