Content Marketing Manager - Freelance - Office-based

Salary: £35k to £40k pro rata

Role: Content Marketing Manager

Location: Office - Brick Lane, London (main office)

Contract type: Freelance (with view toward Employment)

Initial Period Hours: 20-40 hours per week in first month or two

Ongoing Hours: Open to discussion based on quality of fit - Full time being one of the options.

Who we are

An architecture practice and a construction company operating from near Brick Lane, East London.

Who we are looking for

We are looking for an experienced Content Marketing professional with advanced B2C English writing skills to join on a part time basis, with scope for expansion of the role and hours for the right fit. The ideal candidate will have extensive demonstrable skills in the world of SEO, Copywriting, Interviewing, being Proactive, being exceptional at accuracy, and having a keen understanding of writing for our target audience - 30yo - 60yo homeowners in East and North London wishing to spend £150k to £1m on home improvement works.

The job will predominantly revolve around the new website home-improvement content generation, tracking organic traffic/usage/conversions, driving sales enquiries, and assisting with sales enquiries administration and analytics.

Systems used:

• Google Docs, Sheets, Slides - Document writing/creation

• Google Drive - filing system

• Google Analytics - Website visitor stats

• Monday.com - Database

• MacOS - Computer Types + OS

• Wordpress - Website CMS

• Fresh Projects - Time + Budget Task Management

• Grammarly - Text quality checking and refinement

Key Responsibilities:

• Content Creation:

  • Write engaging project case studies, highlighting the unique aspects of our design and build process.

  • Produce informative "how-to" guides and articles, establishing us as industry experts.

  • Craft compelling website copy and social media content.

  • Develop and write features, house stories, and profiles for our website.

  • Ensure content is well-written, easy to follow, and free of spelling and grammatical mistakes.

  • Create unique, helpful, reliable, and people-first content.

• Brand Voice & Messaging:

  • Develop and refine our brand's tone of voice and terminology, ensuring consistency across all platforms.

  • Create and maintain comprehensive brand guidelines for content creation.

• Website & Digital Presence:

  • Contribute to website development and optimisation, ensuring content is user-friendly.

  • Manage and grow our Instagram account with proactive content planning and execution.

  • Create clear, concise, and accurate page titles.

• Collaboration:

  • Collaborate closely with our design and construction teams to gather content and insights.

  • Proactively identify content opportunities within the company's projects and activities.

• SEO Implementation:

  • Implement SEO best practices in content creation, including keyword research and on-page optimisation.

  • Anticipate readers' search terms and write with them in mind.

  • Create descriptive URLs containing relevant words.

  • Utilise SEO tools to monitor and improve website performance.

Requirements:

• Commits to reading and implementing the Inbound Marketing philosophy and methods of "They Ask, You Answer" by Marcus Sheridan.

• 3-6 years of relevant experience in copywriting and content creation, ideally (but not essential) within the architecture, design, or construction industry (or related high-end service industry).

• Exceptional written and verbal communication skills in English, with a proven ability to craft compelling copy.

• Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines.

• Proficiency in Google Workspace (or transferable skills from Microsoft Office).

• A keen eye for detail and a passion for quality.

• Ability to work independently and collaboratively.

• A strong understanding of architecture, design, and construction principles, and the ability to research and learn about related subjects.

• Ability to adapt writing style to different platforms and audiences.

• Experience managing social media platforms, particularly Instagram.

• Ability to analyse content performance and use data to inform content strategy.

• A strong understanding of Pencil and Brick’s brand, target audience, and services.

• Legal right to work in the UK (sponsorship not available).

• Degree-level education is desirable.

• Experience implementing SEO principles within content creation.

How to Apply - Follow instructions carefully :

• Fill out this Reed form with your email address details, and we will send to you a link to our Application Form.

• We intend to pause reviewing submitted applicants by 9am on 11th April.

• We will invite candidates to interview as early as they become known to us. We may fill the position before the 18th April.

• Role is available to start straight away from our side, and sooner-is-preferrable for a start from us, though we'll wait for the right fit.