CRM Manager - Fintech App:

Salary: £55,000 - £65,000

A dynamic fintech app is looking for a CRM Manager to drive customer engagement and retention through a mix of strategic planning and hands-on execution. This role is perfect for someone who thrives on both crafting high-level CRM strategies and rolling up their sleeves to implement campaigns that enhance the customer journey.

Your Role:

• Develop and execute CRM strategies to improve user acquisition, engagement, and retention
• Create and manage automated, multi-channel customer journeys
• Analyse customer data to refine segmentation and personalise communications
• Own the end-to-end execution of CRM campaigns, from setup to reporting
• Collaborate with product, marketing, and tech teams to optimise CRM tools and processes

What You Bring:

• Proven experience in CRM, lifecycle marketing, or customer engagement
• Strong mix of strategic thinking and hands-on execution
• Analytical mindset with expertise in segmentation, automation, and A/B testing
• Familiarity with CRM platforms and marketing automation tools
• Experience ideally with Salesforce or Braze preferred
• Ability to work in a fast-paced, digital-first environment

*Rates depend on experience and client requirements