CRM Manager
Hybrid working (3 days onsite & 2 remote)
Circa £46k
Lancashire (easily accessible on public transport and free parking)
Benefits include:
- Flexible working hours: you manage your own time, including when you work and how much holiday you take
- Generous pension contributions – A total of 10%
- Life assurance
- Regular social events, a collaborative team culture and vibrant social calendar
Forward Role is partnering with a well-established, family-owned global leader in premium home décor to recruit a CRM Manager.
Home to some of the industry’s most iconic brands including, Laura Ashley, Joules, and Next, this company has recently invested in cutting-edge e-commerce technology and a state-of-the-art Customer Data Platform, giving you everything you need to thrive in your role.
Responsibilities:
- Deliver targeted, behaviour-driven CRM campaigns to grow and engage customer segments
- Manage customer data segmentation to identify key audiences and personalise communications effectively
- Manage one direct report and collaborate with internal teams and external partners to align CRM activity with broader business goals
- Monitor performance, report on key CRM metrics, and optimise campaigns using data-driven insights
- Own CRM planning and decision-making across weekly, monthly, and annual cycles, ensuring accurate, on-brand communications
What you will need:
- Proven ability to manage customer data or email marketing platforms (e.g. ESP or CDP)
- Skilled in building and executing targeted CRM strategies based on customer behaviour and segmentation
- Leadership experience is advantageous but not essential
- Comfortable operating in a fast-moving, results-focused environment
- Confident in making strategic decisions and contributing to overall CRM direction
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.