Customer Loyalty Manager

Posted 10 May by Straight Line Retail Recruitment
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Customer Loyalty Manager

£55 - 65,000 + Package and Benefits

Based in Central England

The Person

It’s the Holy Grail really. A terrific product offer in a growth sector and a loyal customer base who respond positively to events, promotions and the constant development of your retail offer. Of course, none of that is given. It requires insight, understanding and lots and lots of data. You understand all that. You’re across the detail and know how to turn information into effective promotions already but want a role with more room to make choices, more autonomy to shape activity and more credit for the resulting successes.

The Role

The Customer Loyalty Manager is responsible for the ongoing delivery and development of the customer loyalty program, ensuring that they support the overall company vision and customer loyalty strategy to drive profitable outcomes across agreed customer metrics.

Reporting directly to the MD you’ll be responsible for:

  • Developing & delivering the promotional proposition and other initiatives through the analysis of loyalty card data.
  • Working with stakeholders to manage loyalty planning with Category Heads, Marketing and stores so that loyalty communications deliver desired outcomes.
  • Monitoring and reporting on loyalty financial and operational performance against agreed KPI’s
  • Understanding loyalty club customers and proactively making recommendations for improvements in proposition and journey.

The Company

A household name in the sector, they've been doing what they've been doing for a long time but are always open to new ideas and always looking for ways to grow and improve. They're well known and very well respected, financially rock-solid and looking to the future with plenty of optimism.

Required skills

  • Analytical Skills
  • Communications
  • Customer Satisfaction
  • Data
  • Marketing
  • Reporting
  • Retail
  • Loyalty Marketing

Reference: 52627904

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