Digital Acquisition Manager

A Digital Acquisition Manager is sought to oversee and optimise all aspects of our business services company's digital marketing strategies. The successful candidate will play a pivotal role in shaping the online customer journey, from engagement to conversion.

Client Details

Our client is a large-scale business services provider, renowned in the industry for their comprehensive portfolio of offerings. With a workforce exceeding 4,000 dedicated professionals, they have a significant presence across multiple locations, including Selby.

Description

• Oversee and manage all digital marketing channels to drive brand awareness and lead generation.
• Responsible for SEO as well as the management and implementation of the digital marketing strategy.
• Monitor and analyse performance metrics and suggest improvements.
• Manage paid media strategy from PPC, Google Ads and Paid Social Affiliates.
• Prepare and manage digital marketing budget.
• Collaborate with team members and stakeholders to align goals and maximise efficiency.
• Regularly review campaign performance by utilising Google Analytics (GA4) and ensure the delivery of ROI across all marketing channels.
• B2B and B2C experience.
• Plan, execute, and measure experiments and conversion tests.
• Create and optimise landing pages for lead generation campaigns.

Profile

A successful Digital Acquisition Manager should have:

• A Bachelor's degree in Marketing or related field.
• Proven work experience in digital marketing.
• Experience of reporting via Google Analytics (GA4), Google Ads and Meta Business Manager.
• Knowledge and experience using Power BI.
• Experience using SEMrush and keyword research.
• Skills in optimising landing pages and user funnels.
• A strong understanding of current online marketing concepts, strategy, and best practices.

Job Offer

• A competitive daily salary ranging from GBP 220 to GBP 250.
• The opportunity to work in a vibrant, fast-paced business.
• Fully remote role.
• A supportive team culture that values diversity and inclusion.

We encourage all capable candidates to apply for this unique opportunity to shape the digital presence of a leading business services company.