Digital and communications Marketing Executive

Role Purpose

The Digital & Communication Marketing Executive is responsible for brand & offer awareness and for generating high quality customer leads within the company’s country by:

• Designing & executing the country Communication Strategy & Planning, aligned with Performance plan
• Managing and deploying country multi-media and multi-channel Campaigns (digital, press, events)
• Localising and managing contents for country campaigns
• Managing the effectiveness of the country website
• Supporting sales managers, sales teams and if relevant, partners, in marketing activities.

Design & execute the country Communication Strategy & Planning

• Communication plan proposal for Brand & Offer awareness and for generating high quality customer leads, in support of Performance plan, with measurable goals.
• Monitor Progress & achievement
• Propose and manage the country communication budget

Manage and deploy country multi-media and multi-channel Campaigns (digital, press, events)

• Activate the relevant marketing action & media to reach targeted audiences (customers, prospects, stakeholders, etc) and convert into Sales enquiry and/or strong brand equity based on Digital & Communication programs.
• Define and implement media campaigns: Digital, Emailing, social media, press
• Manage Newsletter if relevant
• Organise events: exhibition, external product launch, webinars, customer events, corporate events & manage or support tools creation (doc, panels, invitation).
• Maximise the Digital Customer engagement, interaction, nurturing, conversion, and retention throughout the lifecycle of customer journey.

Localize and manage contents for country campaigns

• Adapt & manage sales tools and communication contents that catch the audience's attention and integrate effective call to actions to ensure the campaign's return on investment.
• Manage printed & digital sales tools dedicated to distributors
• Manage local communication agency if needed

Manage the effectiveness of the country website

• Contribute to the management of the country website to maximize visitors experience and value proposal throughout customer’s journey.
• Manage local contents, publish local news and events.
• Be accountable of the country website performance; maximize the traffic and continuously improve the website performance

Experience Required

• Must have a strong marketing, communications and digital marketing background
• Master’s degree in marketing and communication and 3 years of experience in a B2B industry, ideally with technical products.

The knowledge of the customer profiles in the electrical market is a plus