Digital Insight Analyst - Contract

Marketing Agency

London - Hybrid

£300- £400 per day (Inside IR35)

Role and Responsibilities:

• Analysing marketing performance across paid, organic, CRM, online, and offline channels using statistical methods

• Designing and conducting A/B tests on features, audiences, or channels, and translating the outcomes into business insights

• Presenting insights to non-technical stakeholders

• Conducting post-campaign analysis and providing reports to help clients understand campaign successes and areas for improvement

• Working with GA4 data, extracting data from Excel, and utilising Python for data manipulation and analysis

Skills and Experience:

• Strong hands on experience with Google Analytics 4 (GA4)

• Strong understanding of Python for statistical testing

• Solid grasp of marketing channel optimisation (paid, organic, CRM)

• Skilled in data manipulation and cleaning with Excel

• Experienced with BI tools (Power BI, Tableau, Looker)

• Ability to present data insights to non-technical audiences

• Well versed in multiple industries