We're looking for a Digital Marketing Data Analyst to join a growing business in Halifax. This is a fantastic opportunity for a data-driven marketer to take ownership of campaign performance, analytics, and reporting, helping to shape marketing strategies with valuable insights.

Client Details

You'll play a key role in optimising digital campaigns, ensuring data-driven decisions lead to improved engagement and business growth.

Description

• Analyse data from digital marketing campaigns (SEO, PPC, email, social media) to track performance and identify areas for improvement.
• Monitor key metrics and KPIs such as traffic, conversion rates, and ROI, providing regular reports.
• Use tools like Google Analytics, Google Ads, and CRM systems to gather insights and optimise campaigns.
• Conduct A/B testing and analyse the impact of different strategies.
• Research market trends and competitor performance to support marketing decisions.
• Work closely with the marketing and sales teams to ensure data-driven decisions improve engagement and growth.

Profile

• Experience in digital marketing analytics or a similar role.
• Strong understanding of Google Analytics, Google Ads, and SEO/PPC tracking tools.
• Ability to interpret data and present actionable insights.
• Experience with CRM platforms and email marketing analytics is a plus.
• A detail-oriented and analytical mindset, with a passion for data-driven marketing.

Job Offer

• A salary of £30,000.
• Based in Halifax, Onsite.
• A key role in shaping marketing strategies through data and insights.
• Work in a growing, fast-paced environment with a collaborative team.