Digital Marketing Executive

Our client, a leading manufacturer in their field is seeking an enthusiastic and hard-working PPC Executive to join their thriving Marketing team.

The right candidate should ideally have studied Digital Marketing and have a proven interest in this career or have one year of PPC experience in either an agency or client-side role where management of basic search campaigns in Google Ads was undertaken.

This is a fantastic opportunity to learn and develop with progression to PPC Manager and beyond for the right person.

Company Benefits:

• Company income protection scheme
• Company pension scheme

Key Responsibilities:

You will use a variety of tools and platforms on a day-to-day basis. Some of the main tools/platforms will include Google Ads, Google Ads Editor, Microsoft Ads, Looker Studio, SEMRush and Google Analytics (GA4).

With training and guidance, you will be responsible in your day-to-day role for the following:

• Closely monitor and optimise PPC campaigns on Google Ads as well as Google Shopping, YouTube and Microsoft Ads.
• Manage and monitor spend to ensure it is in line with assigned budgets.
• Keyword analysis and research to create copy and other creative content for new product launches.
• Shopping Feed optimisation and curation across 4000+ products.
• Working with the wider marketing team to support key calendar campaigns in all territories. Including input on and execution of display campaigns.
• Daily, weekly, and monthly reporting.

Experience and Skills Requirements:

• A qualification in Digital Marketing

Proven interest in PPC

• Knowledge of Google Display/Remarketing, Microsoft/Bing Ads, Facebook, LinkedIn, Twitter etc would be advantageous but not essential.
• Excellent writing skills - you will be writing enticing ad copy
• Creativity - you will be planning new campaigns
• Familiar with MS Office products, particularly Outlook, word and Excel.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.