Digital Marketing Manager

Digital Marketing Manager - 12 Month FTC

Location - London

Your New Company

With over 244 offices in 33 countries across the globe, Hays are the largest specialist recruitment agency. Hays is recognised in the recruitment sector for its industry leading training & development opportunities.

Your New Team

The Digital Marketing Manager will work on a wide range of digital marketing related activities, projects and initiatives spanning SEO (On-site, Off-site, Technical and Content) Performance marketing (Paid Search/Display/ Paid Social/Programmatic) and Website ( Updates and Enhancements)

Your New Role

• Strategize, plan, and execute SEO, pay-per-click, social media, display and programmatic campaigns
• Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter.
• Define content development, syndication, distribution, and link-building strategies
• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
• Analyze and translate data from web analytics into actionable plans
• Advise on SEO best practices
• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.
• Build and optimize powerful B2B campaigns in Google, Bing & Yahoo
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Manage digital advertising budget and spend, including bid management.
• Execute bid changes based on pacing and performance.
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems
• Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
• Ensure alignment between paid search and organic search strategies
• Advise on content types, topics, and keywords to explore to maximize clients' search rankings
• Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients

Key Requirements for success

• Experience with content management systems is a must, with confidence in HTML coding also required. (Liferay/WordPress).
• Experience in using Google Ads, Microsoft Advertising, FaceBook, LinkedIn advertising platforms.
• Experience in using analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Google Data Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).
• Experience in working with core web tools SEMrush, GA, GTM, GSC, Screaming Frog.
• Evidence of having worked with data or marketing analysts to generate insights based on web activity and content interaction is desired.
• Familiarity with browser compatibility, responsive / cross-device responsive testing required. (BrowserStack).
• Familiarity with user testing and available techniques to A/B test and improve the site desired (HotJar).
• Good understanding of web governance principles, managing - GDPR, privacy, opt-in/out.
• Project management skillsets required.
• Able to effectively operate and complete complex tasks with minimal oversight.
• Problem-solving mindset with high attention to detail
• Proven ability to interact & collaborate across multiple disciplines to accomplish a common goal.
• Strong knowledge of the web development process and fundamentals of digital marketing
• Ability to build reporting based off web behaviour and key SEO metrics
• Google AdWords and Google Analytics certifications a plus

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you're thinking of a new tomorrow for your career, whatever your background, let's work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

Hays Recruitment is a trading division of Hays Specialist Recruitment Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk