Digital Marketing Manager

Fantastic opportunity for a Head of Digital Marketing To join an award winning conference company

Client Details

An award winning conference company.

Description

• Campaign Management: Plan and implement paid media campaigns across platforms such as LinkedIn and other relevant channels to promote conference attendance and generate leads.
• Email Marketing: Develop and manage email marketing campaigns, including crafting compelling content, segmenting audiences, and analyzing performance metrics to optimize engagement and conversion rates.
• Content Creation: Collaborate with the content team to develop engaging and relevant content tailored to our target audience, ensuring consistency across all digital platforms.
• Analytics and Reporting: Monitor and analyze campaign performance using digital analytics tools, providing regular reports and actionable insights to inform future strategies.
• Budget Management: Assist in managing the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Market Research: Stay updated on industry trends, competitor activities, and emerging digital marketing strategies to keep our campaigns innovative and effective.

Profile

• Proven experience in digital marketing within the conference or events sector, with a focus on delegate sales.
• Demonstrated expertise in managing paid media campaigns, particularly on LinkedIn, and executing successful email marketing strategies.
• Proficiency in digital marketing tools and platforms, including email marketing software and analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Job Offer

Competitive salary and package

Potential for remote working