Director of Marketing Effectiveness
DIRECTOR OF EFFECTIVENESS
UP TO £90,000-100,000 + BENEFITS
LONDON
THE COMPANY
As a Director of Marketing Effectiveness in this company, you will be working with massive household brand names in a broad range of industries. This company are at the forefront of Marketing Effectiveness using the most advanced techniques across MMM, Econometrics, ML, and AI. This role will involve owning a P&L within the company whilst managing a large team.
THE ROLE
As a Director of Marketing Effectiveness you will be doing the following;
- Developing and maintaining client relationships owning a £multi-million P&L
- Mentoring Analysts from Junior to Principal level around econometric/MMM methods to analyse marketing effectiveness
- Managing the team who build technical models from scratch (less so for the more senior roles, gradually moving to hands-off)
- Working closely with stakeholders across the business including the systems team who specialise in software development
- Embedding MMM and Econometric learnings into tangible outcomes for clients
YOUR SKILLS AND EXPERIENCE
The successful Director of Marketing Effectiveness will have the following skills and experience:
- Experience leading teams in the MMM/Econometrics space, with proven experience owning client relationships
- Experience owning a P&L of £1m+ would help this person hit the ground running in the role
- Experience working with tools used for MMM/Econometrics such as Eviews/R in the past
- Strong understanding around marketing effectiveness
- God communication and stakeholder skills
THE BENEFITS
The successful Director of Marketing Effectiveness will receive a salary between £90,000 to £100,000 and an extensive benefits package.
HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.
Required skills
- Analysis
- Analytics
- Communication
- KPI
- LTV
- Python
- SQL
- commercial
- Senior
- marketing
- analytics
- R
- segmentation
- econometrics
- tableau
- predictive modelling
- MMM
- looker
Reference: 53465590
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