Email Marketing Manager

Are you passionate about food and technology? Do you thrive on the thrill of innovation and crave a dynamic work environment? Alfen is thrilled to partner with a cutting-edge company that's transforming kitchens worldwide. Join their team and be a part of a culinary revolution! We're seeking enthusiastic, creative, and driven individuals to help push the boundaries of what's possible in cooking technology. If you're ready to combine your love for tech with a passion for delicious, perfectly cooked meals, this is the place for you!

Key Responsibilities:

• Lead Lifecycle Marketing: Own the execution of end-to-end lifecycle marketing, creating strategic initiatives for each stage of the customer journey: onboarding, discovery, product usage, and sales & marketing campaigns.
• Innovate Customer Engagement: Conceptualize ideas to nurture prospects and existing customers, driving improvements in LTV, return rates, conversion rates, and AOV.
• Nurture and Retain Customers: Execute marketing strategies to foster re-engagement, upsell, retention, loyalty, and referrals via email, SMS, web personalization, and refer-a-friend tools.
• Personalize Marketing Efforts: Develop email automation and content personalization strategies by leveraging user behavior, activity data, and industry insights.
• Drive Brand Ambassadorship: Implement initiatives to convert customers into brand ambassadors and optimize key metrics for conversion and engagement.
• Optimize Marketing Campaigns: Build and test hypotheses, run A/B tests, and optimize segmentation, channels, and messaging.
• Leverage Customer Data: Maximize the value of first-party customer data through personalized website experiences and email flows.
• Collaborate on Content: Work with the in-house content team to create relevant creatives for personalised website, shop banners, in-app offers, and digital platforms.
• Craft Compelling Copy: Generate engaging copywriting concepts and recipe drafts to inspire frequent cooking among users.

Requirements:

• 3+ years of hands-on experience with Braze (or similar ESP) in a high-growth eCommerce company.
• Proficiency in referral and loyalty marketing.
• Strong understanding of GDPR and other relevant policies impacting customers.
• Focus on growth, with robust analytical skills for data-driven decision-making, including optimization and A/B testing methodologies.
• Passion for understanding customer personas and crafting relevant messaging to influence creative teams.
• Excellent problem-solving skills with a creative and innovative approach.

Benefits:

• Potential for flexible working arrangements after passing the probationary period.
• Annual bonus.
• Additional perks.

If you're excited about joining a company at the forefront of cooking technology and eager to make a real impact, apply now and let's revolutionize the culinary world together!