The Client
Our client is an award winning property and investment group. They pride themselves on delivering the best property investment opportunities to the market. Due to considerable growth and expansion, this business is eager to add to their already strong marketing function.
The Opportunity
This newly created role of Email Marketing Manager will report into the Head of Marketing. Due to the recent implementation of Hubspot within the business, this role will suit a highly skilled and creative email marketer. The Email Marketing Lead will be responsible for developing, implementing and managing email workflows for campaigns that engage the audience. A key part of the role will be target segmentation and converting leads into revenue.
Responsibilites & Objectives
- Campaign strategy & planning
- Collaborate with marketing team to develop email marketing and messaging strategies
- Own email, SMS and WhatsApp processes
- Content development - subject lines, copy, visuals and calls to action
- List and database management
- Improve database quality
- Utilise marketing automation tools to set up triggered campaigns based on user actions, segmentation and other tailored strategies
- Conduct A/B testing and analysis on campaign metrics
- Ensure all email marketing activity comply with relevant data protection laws and regulations.
Required Experience
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 3 years email campaign experience with proven results. - HUBSPOT
- Proficiency with email marketing platforms and marketing automation tools.
- Strong AI skills to create compelling email content and to target the correct audience for particular campaigns.
- Familiarity with A/B testing
- Excellent understanding of email marketing metrics and KPIs.
- Analytical mindset and the ability to interpret data to optimise campaigns.
Whats on offer
- Competitive salary + performance based bonus structure
- Numerous company events
- Join a highly dynamic and creative marketing team
- Join a business passionate about professional development and training
- Proven examples of internal promotions and career growth internally