Global Ecommerce User Experience Analyst - Lifestyle Heritage Brand - London/WFH

Our client, a lifestyle heritage brand, is looking for a Global Ecommerce User Experience Analyst to join their team.

The role:

• You will be leveraging data insights from Google Analytics 4 (GA4), heatmaps, and user analytics to identify areas for improvement in user journeys and enhance key performance indicators (KPIs).
• Responsible for contributing and validating a comprehensive roadmap for website functionality and collaborating with cross-functional teams for continuous improvement in their digital user experience.
• You will be collaborating with their international offices to guide best practices and supporting ongoing optimisation of their websites for multiple departments that contribute to their user experience.
• Take ownership of GA4 analytics implementation, serving as the main contact for Ecommerce GA4-related queries, and ensuring precise and reliable data collection.
• Dashboard development and reporting are crucial aspects, involving the construction and maintenance of actionable insight dashboards, aligning with Ecommerce goals, and facilitating well-informed decision-making across our Ecommerce teams.

Who you are:

• Deep knowledge of Google Analytics 4 with successful implementation and optimisation.
• Strong analytical skills and the ability to transform data into actionable insights, in line with the function and organisations business strategy.
• Proficiency in data visualisation tools and the creation of dashboards, specifically powerBI, in partnership with data and analytics functions.
• Excellent communication skills, capable of conveying complex insights to both technical and non-technical stakeholders.

Desired Experience:

• Proven track record in a similar UX Analyst role.
• Experience in conducting A/B testing and utilizing results to shape digital strategies.
• Essential: Google Analytics and other analytics software
• Essential: Experience working with A/B testing platforms
• Essential: Knowledge of querying and transforming data using SQL
• Preferred : Familiarity with cloud based analytical platforms such as Databricks
• Familiarity with SaaS ecommerce platforms

Flexible working conditions are on offer, coupled with a great salary and benefits package.