Group Digital Marketing Manager

Group Digital Marketing Manager

£45-50k + Bonus

Surrey - Commutable from Woking, Guildford, Weybridge

VR/10384

A great opportunity has arisen for an experienced digital marketer to join a well established international manufacturer working within aglobalMarketingDepartmentand teamsintheUSA, Germany, Japan, France,Italy,China,Malaysia andIndian offices.The Group DigitalMarketingManagerwill be responsiblefor developing,executing andmeasuring the Group’s digital marketingstrategies, campaignsand plans. Thisincludesplanningandmanagingall digital marketingchannels, includingsearch engine optimisation(SEO),pay-per-click(PPC)advertising, socialmedia marketing, and emailmarketing. The DigitalMarketingManagerwillalso workwithacreativeteam ofcolleagues todevelopandexecutecontent marketingcampaigns.

If youarea highly motivated andexperienced digitalmarketingprofessionalwitha passionfor drivingresults,please doapplyforthis excitingopportunity.

Role and responsibilities:

• Develop, in conjunctionwiththeGroupMarketingCommunicationsManager,andexecute theGroupsCompanies’ digitalmarketingstrategies
• Planandmanageall Groupcompanydigitalmarketingchannels includingthe creationand managementof aglobal contentmarketingcalendar to ensureregular relevantcontent on all websitesthroughouttheyear.
• Trackandanalysetheperformanceof digitalmarketingcampaigns.
• WorkwiththeGroupContent Marketertodevelopandexecutecontentmarketingcampaigns.
• Operational major productcampaignmanagement,ensuringassetcreationandproductiondeadlines aremetandthatcampaigns aredelivered andmeasured effectively.
• Reportonthe resultsof digital marketingcampaigns to theGroupMarketingCommunications Managerandotherseniorstakeholdersas required.
• Stayup-to-dateonthelatestdigitalmarketingtrendsandtechnologies,includingmonitoringcontent activitiesof competitorwebsitesandsocialmedia channels.
• Incollaborationwiththeglobalmarketingteamensurethatall published non-English content isaccurateandcorrect.

Skills and experience:

• Bachelor'sdegreeinmarketing, business,or a relatedfield.
• Previous experiencein a B2B digital marketing.
• Strongunderstandingof SEO,PPC,socialmediamarketing, and emailmarketing.
• Strong experiencewith engineeringproductfocused contentmarketing,includingcopywriting.
• Excellentanalytical andproblem-solvingskills.
• Excellentwrittenandverbal communicationskills.
• Abilitytoworkindependentlyandaspartof ateam.