An exciting opportunity has arisen for an enthusiastic and driven Head of Digital Marketing to join a leading industrial manufacturing company in West Bromwich. This role offers the chance to showcase your marketing expertise and leadership skills within a challenging yet rewarding environment.

Client Details

The employer is a large organisation in the industrial manufacturing industry. Known for its innovative solutions and commitment to quality, the company has a strong presence in the UK and a growing international footprint.

Description

• Lead and manage the digital marketing team
• Create and execute strategic digital marketing plans
• Track and analyse digital marketing campaigns
• Optimise SEO and SEM strategies for maximum visibility and ranking in major search engines
• Manage social media presence and direct programs to improve social media reputation and recognition
• Develop and manage digital marketing budgets
• Collaborate with the sales team to enhance lead generation efforts
• Stay updated on emerging digital marketing trends and technologies

Profile

A successful Head of Ecommerce and Digital Marketing should have:

Proven experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
Be a specialist with Magento and Wordpress
Excellent knowledge of analytics platforms including GA4
Experience in optimising landing pages and user funnels
Strong leadership skills with the ability to manage and inspire a team
Excellent analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in digital marketing and measurement

Job Offer

• Senior Head of Digital position
• Opportunity to work in a forward-thinking, innovative environment, with excellent long term prospects
• A chance to lead a dynamic team and contribute to the company's digital marketing strategies

If you're looking for an opportunity to showcase your marketing expertise within a supportive and ambitious environment, this Head of Digital Marketing role could be the perfect fit for you. We encourage all interested candidates to apply.